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Leverage Catches More Clients
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Business New Haven
2/19/2001
By: BNH
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The Leverage Marketing Group of Newtown is now part of the fishing industry's largest sales promotion to date, mounted by Pure Fishing, the Iowa-based, global fishing tackle manufacturer and marketing organization. Leverage created the “Catch More Prizes” instant-win and rebate game to support the Berkley division's advertising theme “Catch More Fish”. The promotion, which will run through next year, involves scratching off “Lake Berkley” to reveal the value of the prize or a fish icon to reveal a rebate.
Over seven million units of Berkley Trilene Line and PowerBait will carry the game pieces, which will be distributed throughout the U.S. and Canada.
“The appeal of instant-win games is proven and inexhaustible,” explains Leverage President Mike Casale. “Nothing is more powerful than playing a game like this and knowing the outcome - instantly:”
“The Leverage Marketing Group brought to Pure Fishing a full-view perspective on promotion planning and development,” adds Jan Bowles, promotions manager and project supervisor for this promotion. “[Its] experience and understanding of game-promotion techniques ensured large-scale impact and sell-through.”
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