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iGain Gains $2.25M
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Business New Haven
1/22/2001
By: BNH
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WESTPORT - iGain, Inc., a two-year-old private label loyalty program that uses cash to retain customers, has received some cash of its own thanks to completion of a first institutional funding round. Hudson Venture Partners II, LP of New York, and Marketing 1to1 Ventures, LP of Stamford have ponied up $2.25 million to support the client-branded incentive service.
The first round funding will allow iGain to expand its sales operation, increase staff from nine to 20, relocate to larger space along the southwestern Connecticut coast and enhance existing technology, according to iGain president and CEO Patrick Harris, former executive vice president for News America Marketing, the couponing and in-store marketing company.
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