|
|
|
Who We Are
|
Business New Haven
1/8/2001
By: BNH
|
The dawn of the 21st century is an ideal time to reaffirm the values those of us at Business New Haven hold dear:
Stand for something - Readers tell us that they find it difficult to place us on the political/ideological spectrum. Our opinions are neither conservative nor liberal. But longtime readers know some of the things we stand for. We value entrepreneurship. We cherish innovation. Technology fascinates and confounds us. We distrust public/taxpayer involvement in private, for-profit enterprises, because it forces governments to pick business winners and losers - something it is demonstrably terrible at.
Clear differentiation of opinion from fact - There is a place in publications for both news and opinion. But readers should easily be able to differentiate between them. We limit our own opinion to clearly marked editorials usually found on page four. These abut letters to the editor, where readers get to express their own opinions.
Stick to the knitting - BNH is a publication for and about businesses and business people in south-central Connecticut. We leave national business issues to national media. We take responsibility for informing you about our corner of the universe. We treat this mission as though that responsibility were ours alone.
Value for value - From our first issue in 1993, we have never asked advertisers to “support” our publication. Our sales staff recommends advertising in these pages to businesses that target primarily a business (B2B) marketplace, because that is almost exclusively our marketplace. Our advertising and subscription rates honestly reflect the cost of bringing this information to you.
A wall between editorial and advertising - One of the most disturbing trends in American media is the blurring of lines between news/information content and advertising messages. Our editorial team writes about what it believes is most important at the time, and lets the chips fall where they may. Purchasing advertising in our publication earns advertisers no special considerations. If we didn't consider our editorial credibility priceless, it would soon become worthless. BNH
|
Go FirstGo PreviousGo
NextGo LastGo
to Index
|
|
