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KGA Adds Kidney Foundation to Roster
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Business New Haven
11/27/2000
By: BNH
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MIDDLETOWN - The Connecticut chapter of the National Kidney Foundation has named KGA Advertising as its first agency of record. The Middletown agency will provide strategic planning, creative and media services to increase awareness of kidney disease and to motivate people to donate to the agency's KidneyCars program. In addition, KGA will help raise awareness of the need in Connecticut for organ donation. The campaign is currently running on Connecticut radio stations and in print media.
Part of the strategic plan was the use of public relations. As a result, KGA brought on Andrea Obston Marketing Communications to create and execute a PR program to support the KidneyCars program and the need for organ donation.
KGA's roster of clients also includes First Federal Savings, Pilot Pen, Furniture Renaissance, Bob's Stores, and the state's Department of Public Utility Control.
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