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Area Company Creates New Identities
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Business New Haven
10/16/2000
By: BNH
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NEW LONDON - The Connecticut WaterWorks Association has a new logo and tag line, “Working for Quality Water,” developed by Akins Marketing & Design. The new identity features a graphic representing the renewable force of water as well as the comprehensive cycle of issues - from source to home and industrial use - addressed by the statewide association comprised of private and public water companies. The agency won the contract to design the new look of the association after a comprehensive review. The new logo will be used for all official communications with the public, lawmakers and regulatory agencies that deal with water issues. Akins Marketing & Design was also selected to create a new corporate identity for FT Data of Laurel, Md. The work consists of designing a new folder-brochure and product-sheet template to market the company's high-tech communications networking support capabilities. Akins was additionally awarded the contract to develop a new Web site with links to other industry-related sites. In addition to incorporating the new corporate identity, it will feature an animated logo, pop-up rollovers, postings of IT employment positions, and new browser links to the Web sites of the company's software and hardware partners.
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