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L-E-V-E-R-A-G-E Spells Success
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Business New Haven
10/16/2000
By: BNH
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NEWTOWN - The Leverage Marketing Group has been named a recipient of the 2000 American Graphic Design Award for “Excellence in Communication and Graphic Design.” The advertising and marketing communications firm won in the marketing/self-promotion category for its unusual use of pocket Scrabble boards and the accompanying creative.
Leverage, plus their pre-merger entities, Liazon and Goodwick Associates, were spelled out using Scrabble tiles under the theme “Play To Win in 2000.” The additional thread connecting all the elements? Location, specifically Newtown. Scrabble was first marketed out of Newtown in 1948; Goodwick Associates was incorporated in 1984. Liazon was born in Newtown in 1994.
The awards competition was sponsored by the commercial arts publication, Graphic Design: usa. The winning piece was one of 10,000 entries, according to awards director Laura K. Roth.
Leverage's award-winning creative team includes Pat Ueckerman (concept/artist/production manager), David Goodwick (agency principal & senior creative director), and Peter Howland (senior writer & associate creative director). This is the third year in a row the team has been recognized in this category by this publication.
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