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Dutch Treat - with a Splash
Waves of the future:
SOM profs to provide
high-seas seminars
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Business New Haven
6/12/2000
By: Michael C. Bingham
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Navigating complex organizations or uncharted industry waters are key challenges for senior managers on the cusp of the 21st century. Yale's School of Management (SOM) will drive this important lesson home with a series of executive-education seminars on the high seas.
Earlier this month officials of SOM, staffing giant Randstad and the city of Amsterdam, Netherlands signed a five-year agreement making SOM the exclusive academic partner of the newly commissioned Stad Amsterdam, described as the only genuine working clipper ship in Europe. Seminars on the vessel are scheduled to commence next spring.
Under the agreement, SOM will offer executives of major U.S. and European corporations 20 days of executive-education seminars each year aboard the 698-ton, 27-sail vessel. Yale faculty will offer some of the latest thinking, ideas and research to help executives build upon their experience in leadership, social entrepreneurship, managing organizational change and strategic management.
“We're eager to build upon the traditional executive programs the school has offered since its founding in 1974 by forging links and relationships with a wide array of corporate partners,” saidSOM Deputy Dean Stanley J. Garstka.
Commissioned on June 1 in Amsterdam, the Stad Amsterdam was built through a partnership between Randstad and the city of Amsterdam to celebrate the glorious age of the clipper - the world's swiftest merchant vessels during the second half of the 19th century. Besides functioning as a promotional vehicle for the Dutch city, the Stad Amsterdam will be a branding vehicle for Randstad, the world's thrid-largest staffing company.
Under construction since 1997, the vessel was designed not only to showcase Dutch shipbuilding, navigation and trading, but as well to illustrate Randstad's role in helping workers across the globe learn new skills and navigate careers.
Eighty thousand of the 200,000 man-hours of construction labor to complete the vessel were performed by 135 previously unemployed Dutch youth. Following their participation in the project and after extensive training and mentoring, more than half had secured permanent employment by the completion of construction last month.
The Stad Amsterdam will be in the van of a flotilla of tall ships for Sail Amsterdam 2000, an annual five-day event attracting millions of spectators from around the world, before debarking for American waters in time for the NFL's Super Bowl next January in Tampa, Fla.
Michael C. Bingham
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