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Passion Play
Name: Alice Chaves Ferreira
Title: Public affairs officer
Business: PHS Health Plans, 1 Far Mill Crossing, Shelton
No. employees: 1,800
Web site: www.phshealthplans.com
Age: 30
Education: Sacred Heart
University, B.S., 1991; public relations certification, New York
University, 1997
Best movie seen this year: American Beauty — “It made you think about what you want to accomplish in life. Life is too short not to enjoy.”
Outside interests: Opera, reading, making the perfect flan, developing a family Web site
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Business New Haven
4/3/2000
By: BNH
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“I chose PR as a career because some of the traits needed for success - consensus-building, public speaking and strategic thinking - were things I enjoy,” says PHS' Alice Chaves Ferreira. “I really believe you need to be passionate about what you do in order to be successful.”
Now a subsidiary of the California-based Foundation Health Systems, PHS, Ferreira says, generates about $2 billion in annual revenues.
A good PR person is one who knows “what keeps the CEO up at night,” she says.
“It should be the top priority,” she says, “along with being good at 'situational awareness' - accessing the environment and people in a situation and helping them communicating effectively.'
Ferreira arrived at PHS six years ago as “sort of a PR coordinator,” and her star has risen steadily since Day One.
Ferreira's advice to others seeking career success is to “think strategically - look at the big picture.
“We channel our resources and energy into the most critical issues facing the company,” Ferreira says, “rather than those that don't meet the company's goals and objectives.”
Ferreira says she would choose the same career path if she had it to do all over again. “As the chief spokesperson for a corporation, you are the company whether you're at a business breakfast, grocery store checkout line or at the doctor's office,” Ferreira says.
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