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Goodbye, Rat Race
Name: Nicole Fitzgerald
Title: Principal
Company: iDesign, Seymour
No. employees: 1
Web site: None
Age: 30
Education: 1992 graduate, Paier College of Art. Also, coursework at Sacred Heart University and the Connecticut Institute of Art
Best movie seen this year: None
Outside interests: Target
shooting, collecting black-and-white photography
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Business New Haven
4/3/2000
By: BNH
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A freelance graphic designer, Nicole Fitzgerald started her business in 1998 after grappling with - and finally surrendering to - a desire to quit the corporate rat race and change the way she worked.
“This was something that I thought I would never do,” Fitzgerald says. “I thought I would keep working as a creative director for an advertising agency forever. But my will to work from home became so strong I was determined to make it work.”
So she did.
“I had a strong desire to stay home with my daughter and [any] future children,” says Fitzgerald, who's expecting her second child in June, “and the support from my family convinced me I could make it happen.”
Fitzgerald began her career in a small print shop, moved to a service bureau as art director and them to an ad agency as creative director before setting off on her own.
In two years she has doubled the number of clients she works with - and doubled her revenues as well. That led to her being named a “rising star” by the Greater Valley Chamber of Commerce.
Fitzgerald attributes her success to her strong desire to make things in her business life work to fit her private life.
“You never know what you can do until you really put your mind to it,” Fitzgerald says. If she had it to do over again, Fitzgerald says she definitely would make the leap - and probably would do it sooner.
Her words of wisdom to others who are climbing that ladder of success? “Persistence really pays off,” Fitzgerald says.
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