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TSI International Gets New Identity
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Business New Haven
2/7/2000
By: Kristine Hansen
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WILTON - TSI International Software Ltd. (NASDAQ: TSFW) announced on January 18 its assumption of a new identity: Mercator Software, an e-business transformation company. TSI employed Addison Whitney, a design and brand consultant, in developing a new identity for the company. The new identity enables the company to differentiate itself from other businesses using the TSI acronym and to capitalize on the strength of the Mercator brand. Effective February 7 the ticker symbol for Mercator Software Inc. will change to NASDAQ: MCTR. The company plans to ask shareholders to approve a formal name change.
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