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Mil-Looney-Um
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Business New Haven
11/29/1999
By: Tammy Rachau
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MILFORD - Subway Restaurants has teamed up with Warner Bros. to celebrate the “Mil-Looney-Um” through January 2. North American Subway restaurants will be dressed in full party gear and ready to ring in the new year with popular Looney Toons characters.
Subway will support the “Mil-Looney-Um” promotion with animated national television advertising during the promotional period featuring the Looney Toons characters with party items, such as a six-foot submarine sandwich. National television spots will run in conjunction with the Mil-Looney-Um worldwide campaign being spearheaded by Warner Brothers Consumer Products and its promotional partners. This is the first animated spot the Subway chain has produced.
“We are thrilled to celebrate the end of the century with Warner Brothers and the Looney Toons gang with a Mil-Looney-Um party in our restaurants,” says Steve Thomas, Subway's manager of marketing analysis and planning. The Subway Kids' Pak program will also be breaking new ground, offering ten different toys featuring Looney Toons characters in a “collector clip” series.
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