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MARKET BRIEFS
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Business New Haven
8/9/1999
By: BNH
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Executive Volunteers
David Morris has returned from Cairo after volunteering two weeks with the Center for Quality Assurance, which he assisted in their metamorphoses from a public to private enterprise. A professor of marketing and international business at the University of New Haven, Morris conducted the project under the auspices of the International Executive Service Corps, an international management and business-development organization with more than 21,000 projects completed over the last 34 years and which provides assistance to businesses, non-profit and government agencies in 120 countries. IESC industry experts and professionals work with the public and private sectors around the world through technical and managerial assistance, technology transfers, strategic alliances and other development services.
Going for the Gold
Several area marketing firms have recently been recognized for their work. Liazon of Newtown has been awarded the REGGIE Award for its 1998 "MVPB2B" (Most Valuable Promotion business-to-business campaign) for its client, Sprint. Liazon's campaign promoted brand awareness and co-op sales of Sprint's pre-paid calling cards by targeting marketing and advertising executives with an NFL-themed direct-mail piece. The project took the REGGIE Award Bronze in the interactive category. BrainBug LLC was honored in the Internet/Intranet multimedia category of the 1000 Connecticut Chapter of the International Association of Business Communicator's (IABC) Bronze Quill award show. BrainBug received an award of excellence for its Web site, www.brainbug.com, and two awards of merit for Web sites developed for the Hartford Courant and the Hartford Steam Boiler Inspection & Insurance Co. Hartford's O'Neal & Prelle was also recognized with an IABC Bronze Quill award in the category of innovative communication for a billboard created to express the agency's efforts to bring the New England Patriots to Hartford. O&P received three "Bell Ringer" public relations awards from the Publicity Club of New England (PCNE). The agency was awarded for a release concerning a fundraising event at which O&P president Michael Kintner, dressed as a six-foot hot dog, sold real wieners in Bushnell Park for charity. Cronin & Co. was also honored by PCNE with four merit awards. Cronin received 17 Connecticut Art Director's Club awards and four Health-Care Advertising Awards.
Good Legislators Gone Bad
HB Communications of North Haven has implemented a new live and delayed-broadcast facility for the state Capitol and Legislative Office Building. The Connecticut Network is a service of Connecticut Public Television, the Connecticut Public Affairs Network, the Community-Technical Colleges of Connecticut and the New England Cable Television Association. HB installed digital service technology and remote-controlled cameras, including three in the House of Representatives and four in Senate chambers at the Capitol in Hartford. CTN provides unedited coverage of government proceedings related to current policy issues on 60 percent of Connecticut homes wired by cable systems carrying the CCIT channel. For more information contact HB Communication on-line at www.hbcommunication.com or CT.N at www.ctn.state.ct.us.
Practice Speaking
The Women's Campaign School at Yale will present a one-day workshop, "Public Speaking and Media Skills,", on Saturday, August 28. Participants will practice radio and television interview strategies and attend a public speaking clinic. Lecturers will include Christyne Lategano, director of communications for New York City Mayor Rudolph Giuliani, U.S. Rep. Carolyn B. Maloney (D-N.Y.) and Westport First Selectman Diane Farrell. Topics include building a strong media identity, image and identity, paid media and direct-mail exposure, and creating a comprehensive media plan. Fee for the one-day session is $75, including lunch. For particulars call the school at 800-353-2878.
Breaking New Biz
Mintz & Hoke has expanded its role with PPG Architectural Finishes Inc., a unit of PPG Industries, with a new project for Pittsburgh Paints. Mintz & Hoke formerly developed campaigns for PPG-owned Olympic Stain. The Pittsburgh Paints initiative will include an integrated marketing communications campaign designed to gain share in the premium segment of the residential paint market. Mintz & Hoke is also the creator of new Ames commercials, which have been airing on television and radio to promote Ames One Day Sales Event....Cashman & Katz Advertising & Public Relations has been chosen to manage an integrated public relations/community relations campaign for Friendship Dairies. Cashman & Katz will produce a program of activities focusing on Friendship's new spokesperson, former UConn and current Houston Comets basketball star Jennifer Rizzotti....Visual Concepts Media recently signed contracts to produce the following projects: staging of the 1999 Community Service Award Luncheon honoring U.S. Sen. Joseph I. Lieberman for the Connecticut Region of the Anti-Defamation League; foreign language translations of a new employee orientation program for Office Depot of Delray Beach, Fla.; 3-D animation of a new product demonstration for Hamilton Sundstrand of Windsor Locks; a new product informational program for the United Technologies Research Center in East Hartford; and a worldwide technical training program for LEGO Mindstorms of Enfield....Mohegan Sun has selected O'Neal & Prelle to provide public relations support for its upcoming expansion. O&P will be responsible for developing and implementing a comprehensive media-relations campaign to increase awareness of the casino and resort throughout New England....Riley & Co. has been retained by Ideal Industries of Chicago to develop and produce promotional materials for its distributor programs. The first promotion created by Riley for Ideal includes a NASCAR theme and is geared to contractors at the retail level. Riley also recently completed the first phase of the marketing campaign for the city of Meriden. Along with a print and public relations campaign, outdoor advertising has been a highly visible element of the program.
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