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Market Shorts
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Business New Haven
7/12/1999
By: BNH
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Anthem Honored for Ads
Anthem Blue Cross & Blue Shield of Connecticut received four honors in the Health Care Advertising Awards, sponsored by the Health Care Marketing Report. Competing against other HMO/PPO plans from across the country, they were honored for work in member communications, television and radio, including awards for radio advertising/sales, television advertising/series, and special video production. Anthem earned a silver award for special programs for the BabySmart kit, an instructional video on caring for a new baby.
Pop-Up Polygon Promo Piece
Structural Graphics has created a new promotional piece for Pacific Communications and its client, Smith & Nephew. A pop-up polygon invitation was used as a direct mailer to promote the company's tissue engineered, human fibroblast-derived temporary skin substitute, TransCyte. The promotion, which was shipped flat in a custom envelope, was activated by a rubber-band when removed from its envelope, forming a 14 sided, three dimensional polygon featuring a repeated image of TransCyte as well as a promotional and technical copy about the product. Structural Graphics designs and produces three-dimensional interactive communications for advertising and promotion agencies and corporate marketers directly.
Eight Earns Emmies
On June 5 at the Boston Park Plaza Hotel, WTNH-TV staff members were honored with six Emmy Awards out of 27 nominations at the 22nd annual Boston/New England Emmy Awards ceremony. Award winners included Tom Manning, Jim Hoffer and Jennifer Kaylin for investigative reporting, Trung Dang for news videography, Paul Spingola, Susan Tracy, John Eichholz and Lin Productions for news promotional announcement, and Tom Maning, who earned two citations for news editing.
Atlantic Awarded
The Atlantic Group of Norwalk was honored by the 1999 Association for Women in Communications (Fairfield County chapter) Matrix Awards, winning the most awards with 12. The Atlantic Group walked off with awards in marketing, advertising, graphic design, collateral, direct mail, public relations and interactive media categories, including the 1999 Judges' Favorite Award and the 1999 Best in Marketing Award. Garnering top honors were an interactive virtual lab tour designed for Perkin-Elmer, a direct mail campaign created for the company's own Web site, and the company's marketing brochure.
Telly Lifts Crane
Crane Productions of Bethany has earned a 1999 national bronze Telly Award in the public-relations category for A Child Care Choice, a promotional video produced for the Waterbury School Readiness Program. Other recent Crane projects include an 18-minute sales video for Aquaware of America Inc., which recently debuted at the Kitchen & Bath Industry Show in Orlando, Fla., a marketing video for the Chamber Insurance Trust, and a similar work for the Central Connecticut Tourism District.
Where's Buffy?
If you are unable to find Buffy the Vampire Slayer on its usual channel, don't despair. WBNE-TV, New Haven's WB affiliate, moved to cable channel 13 on Comcast Cablevision's greater New Haven and Shoreline systems on June 14 and June 15, respectively.
Funds for Felines
The Hope Alliance Adoption Center, a haven for homeless felines in Guilford, is partnering with Yankee Magazine's Community Partners program. The program helps New England-based non-profit organizations help themselves with the assistance of their communities by providing new ways to raise awareness and funds for their initiatives. Community Partners groups sell subscriptions to Yankee Magazine and Yankee's New England Church Supper Cookbook, earning 50 percent of the subscription cost. Hope Alliance hopes to raise $75,000 in order to purchase a no-kill shelter to replace its current quarters.
Bakers Donate Dough
Country Home Bakers of Shelton presented Bozzuto's of Cheshire with a check for more than $5,000 in support of the Connecticut Special Olympics. CHB and Bozzuto's are participating in a partnership for the third year, having previously raised more than $20,000 for the Connecticut Special Olympics. CHB will make an extra donation for every case of Country Home Bakers pies, cookies, breads, rolls and other baked goods sold by Bozzuto's. The Special Olympics bakery merchandising campaign is exclusively available through CHB to retailers' bakery departments. The campaign includes stickers for bakery products, pins for bakery personnel and bakery posters - all emblazoned with the Special Olympics logo and available free to participating retailers. Country Home Bakers sells more than 400 frozen-dough products including breads and rolls, cookies, pies, other baked goods and confectionary products for supermarkets and food service accounts around the world.
Mintz & Hoke Has Tools for Ingersoll-Rand
Ingersoll-Rand has selected Mintz & Hoke to develop advertising for its tool and hoist division, an account that will add billings of between $2 million and $2.5 million. Mintz & Hoke will work with Ingersoll-Rand on creative development, account planning and strategy, media planning and buying, market research and direct marketing, as well as creating advertising and developing media strategies for consumer and trade magazines for five different business units within the tool and hoist division, as well as developing collateral materials. The tool and hoist division serves the industrial and automotive industries and is just one component of Ingersoll-Rand, a major diversified industrial equipment and components manufacturer. Mintz & Hoke is an advertising and public relations firm in Avon, serving a roster of clients including Olympic Stain, Ames Department Stores, Pratt & Whitney, Mohegan Sun, Resorts International and the Wiremold Co.
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