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Marketing Shorts
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Business New Haven
3/22/1999
By: BNH
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O & P Awarded for Excellence
O'Neal & Prelle, the Hartford-based advertising, marketing and public-relations agency, was recently recognized with several awards in the annual advertising and public relations competition sponsored by the Hospitality, Sales & Marketing Association International (HSMAI). O&P received two Adrian awards in advertising for its work for the state's tourism campaign, grounded in the slogan “Connecticut: We're Full of Surprises.” O&P also earned recognition for their work for the Farmington Valley Visitors Association, Simsbury Inn Restaurant, Bradley International Airport, and the Mystic Hilton, taking home a total of eight awards.
Free Advice
2001 Marketing of Orange is offering a free guide to getting your press release published, entitled “A Checklist for Publicists.”. The guide offers tips based on research conducted by 2001's Ken Warren, who has spoken to dozens of editors to discover what makes a press release attractive for publication. “Editors aren't looking to publish a free advertising piece which is thinly disguised as a press release,” Warren explains. For free tips on making your press release relevant and newsworthy, send a self-addressed, stamped envelope to: 2001 Marketing, 488 Summit Dr., Orange, CT 06477.
M&R/M&H Leads the Northeast
Marquardt & Roche/Meditz & Hackett led the Northeast region in the 1998 International Pro-Comm Awards, with eight awards included one Best of Division honor and seven Awards of Professional Excellence, ranging in categories from print advertising campaigns to corporate literature to direct mail. Winning entries included work for clients: Copper Development Association, Fuji Medical Systems, U.S.A. Inc., Olin Biocides and Schott Corp. The Pro-Comm Awards, which this year honored only 17 percent of all entries received in 38 divisions, are conferred annually by the Business Marketing Association, a not-for-profit organization that promotes better business marketing communications practices throughout the world.
O & P Recruits New Talent
O'Neal & Prelle has announced two new additions to the agency. Joe Campolieta is the new vice president of marketing and Audrey N. Shea is named marketing coordinator. Campolieta will be responsible for establishing the O&P brand and raising public awareness of the agency, primarily targeting such industries as tourism destination management, financial services/banking, high-tech/software, and health care/biotech. Shea becomes part of O&P's business-generation efforts.
'Surprises' Wows N.Y.
A recently released report from the state's Office of Tourism and the Department of Economic & Community Development indicates strong results from Connecticut's marketing activities in New York. Research conducted by Witan Intelligence Strategies Inc. of Avon and used to study the effectiveness of the state's 1999 “Full of Surprises” advertising and marketing campaign (see above), showed that more than 57 percent of residents from the New York metro area who called the state's 1-800 CT-Bound number visited Connecticut. At least $66.6 million in spending was generated from the New York market as a direct result of the state's marketing efforts, according to the study. With an annual state investment of approximately $2.5 million to market its tourism product, the approximate return on investment was over $26 for each dollar spent, said the study. These results will be used to measure the effectiveness of the 1999 advertising and marketing campaign, to plan future campaigns, and as benchmark information from which to measure future results.
Form, Force and Power
For readers given to contemplating the meaning of marketing, a definition by David Morris, a professor of marketing and international business at the University of New Haven: “Marketing is the continuous selection of resources [form] to choose and create a story [force] that connects and links timing and distance [power]. The constant imbalance between form and force requires endless connections to attain power.”
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