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Mascola Flying with Bradley
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Business New Haven
1/25/1999
By:
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NEW HAVEN - Mascola Advertising of New Haven has been selected to handle creative advertising, public relations and media buying for what the agency calls “the hotly contested Bradley International Airport account.”
Bradley International itself is on a roll with the addition of new service routes. Carriers AirTran, Delta Express, MetroJet, Midwest Express and ShuttleAmerica are all adding discount services to the traditional full-service carriers serving the Windsor Locks facility. The airport is expected to break ground on a new $135 million terminal expansion in 2000 to handle increased passenger traffic.
The initial budget for the ad account is estimated at $250,000, but according to Andre Libert, Bradley's director of marketing and development, that budget will be “increased substantially in the next fiscal year beginning in July.”
Mascola already handles the airport transportation company Connecticut Limousine, and recently picked up the Connecticut River Valley and Shoreline tourism districts as well as Autotote Inc., which runs the state's OTB system.
Lone Wolf Not So Alone
WOODBRIDGE - Lone Wolf Advertising & Public Relations has announced some new additions to the pack. The agency has picked up a number of new clients as well as forged a new alliance with Hitchcock Direct Marketing, which specializes in target marketing and research for major U.S. consumer firms. The wild ones will be tagged “Wolf Pack, N.Y.” and open an office on Madison Avenue.
New clients include Pasta Cosi Tomato Sauces with regional distribution. Electri-Cable Assemblies of Shelton, a manufacturer of electrical components for office furniture, and the Waterbury Republican-American. “We Deliver Life, Daily” is the theme that the agency will use in seven television commercials as well as a print/outdoor campaign for the Brass City daily.
Lone Wolf also recently completed a pro bono campaign for the town of Woodbridge's first ambulance, a fundraising drive that topped its goal of $120,000 by 25 percent in eight weeks.
Blumenthal Joins in 'Smoking' Company Over Nicotine Claims
Hartford – Connecticut Attorney General Richard Blumenthal ended 1998 by announcing Connecticut's participation in a multi-state settlement with SmithKline Beecham Consumer Healthcare for misleading advertisements and deceptive trade practices involving NicoDerm CQ and Nicorette, the company's over-the counter smoking-cessation products. The settlement prohibits the company from making unsubstantiated claims in its advertising and provides for the payment of $2.5 million to the 12 participating states.
The multistate investigation found that the advertising claimed that NicoDerm CQ, a nicotine patch, and Nicorette, a nicotine gum, would allow smokers to quit permanently. However, according to the complaint, the majority of smokers who initially quit smoking using the products resumed smoking after one year.
According to Blumenthal the investigation also found that SmithKline Beecham's ads erroneously implied that the American Cancer Society had endorsed its products and that the American Cancer Society had deemed NicoDerm superior to another nicotine patch. In fact, the company paid the American Cancer Society for use of the non-profit's logo in promoting its products, including a payment of $1 million in royalties for the first year.
After 42 Years at UI, PR Exec Ends Up in Hospital
Bridgeport - William S. Murphy, director of corporate community relations for the United Illuminating Co., will become vice president of St. Vincent's Medical Center Foundation on February 17. Murphy will conclude a 42-year tenure at the utility, where he has served as liaison to the business community, overseeing UI's corporate social-responsibility programs. St. Vincent's Medical Center Foundation operates under the stewardship of an elected board of directors and is an entity of St. Vincent's Health Services, which includes St. Vincent's Medical Center, a 391-bed acute-care teaching hospital, affiliated with New York Presbyterian Healthcare. It is owned by the Daughters of Charity National Health System.
Yale Students Doing Coke
NEW HAVEN - According to the Yale Daily News, recently deceased Coca-Cola CEO Roberto C. Goizueta, Yale '53, may have played a major role in keeping Coke the soft drink of choice on the campus. Goizueta arranged for the Coca-Cola Foundation to donate $1.5 million to establish the Coca-Cola World Fund at Yale, and his own personal foundation has endowed a $2.5 million chair in his name following his death in 1997.
Yale officials, while declining to discuss specifics, maintain that the donations did not influence Coke's “exclusive pouring rights” on the Ivy campus. Yale Dining Services purchasing manager Edward Ley did tell the Yalie daily that “being an alumnus [Goizueta] was very adamant about keeping his product on the campus.” Ley said Goizueta “made it very attractive to do that.”
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