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Marketing Shorts
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Business New Haven
12/14/1998
By: BNH
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Goodwick and Clients
on Fast Track
NEWTOWN - David Goodwick, president of Goodwick Associates, sees his firm as “a soup-to-nuts agency that offers the full roll call of marketing and advertising capabilities.” Yet, he notes, “We have also carved out a niche as a services-for-hire complement to some of the state's fastest-growing high-tech firms.”
As proof, he cites the number of his clients who made the Connecticut Technology Council's recently announced “Fast 50” list. The Fast 50 program, which is co-sponsored by the CTC, Deloitte & Touche, NASDAQ, Pullman & Comley, Royal & SunAlliance Insurance, BT Alex.Brown and People's Bank, measures percentage revenue growth for Connecticut-headquartered firms over a five-year period ending 1997.
Among recent Fast 50 clients to which Goodwick Associates has supplied strategic support is FlexiInternational Software Inc. The Shelton company ranked No. 1 on the list, with five-year revenue growth of 13,851 percent.
Triple Point Technology, rated No. 3 with revenue growth of 3,462 percent, is a current Goodwick client. The Westport firm also ranked No. 52 on the 1998 Inc. 500 list of the nation's fastest-growing private companies.
Other recent Goodwick clients among the Fast 50 include Information Management Associates Inc. in Shelton; Ivans Inc. of Greenwich; and Memry Corp., Photronics Inc. and Trident International Inc., all of Brookfield.
Goodwick Associates is the agency of record for a number of nationally prominent technology companies, including Jannon Group, Network Synergy and Innovative Information Solutions Inc., and has recently completed projects for IBM and Oracle Corp.
And how does Goodwick Associates keep up with its fast-track clients? By winning an award for “excellence in communication and graphic design” in the 1998 American Graphic Design Award competition sponsored by Graphic Design USA - an honor that recognized the firm among the top seven percent of entries in the self-promotional category.
Silverman Spruces
Up Local Teams
NEW HAVEN - Silverman Group Inc. recently developed and designed new athletic logo packages for Quinnipiac College and the University of New Haven (UNH).
For Quinnipiac, Silverman produced one primary logo, two secondary logos, one sports-specific logo and two word marks. Silverman also designed two “NCAA Division I Inaugural Year” logos that highlight the school's move to the highest level of collegiate athletics - an event that motivated the school to develop the new identity program.
UNH's new athletic-identity program consists of a primary logo, two secondary logos, three alternate logos and two word marks.
Silverman Group recently received Logo 2000 awards for logos it designed for Starter, Electrical Contractors, Pettit Construction and the Bridgeport Bluefish baseball club.
Marketing Awards for Realtors
CHESHIRE - Calcagni Associates recently won two first-place awards at the Connecticut Association of Realtors' annual marketing competition, held at Foxwoods Resort & Casino.
Calcagni earned the awards for its Web site (www.calcagni.com, designed by Innovative Internet Marketing Solutions of Wallingford) and its company brochure.
The marketing competition was sponsored by People's Bank, with Karen and Wayne Barnett of Barnett Marketing serving as official judges.
New Deals for Visual Concepts
BLOOMFIELD - Visual Concepts Media recently signed contracts to produce video/audio sales communications programs for the Ben Hogan Co. of Chicopee, Mass.; a training tape for Advantix of Guilford and Concord, Calif.; executive meeting-opening videos for Carrier Corp. of Farmington; and a national video news release for Greyhound Lines Inc., of Dallas, Tex.
Blow Your Own Horn!
Send news releases, graphics and column suggestions to Deborah Ketai by e-mail (ConfComm@aol.com) or fax (203-888-9366). Please identify your submissions as intended for the Business New Haven marketing page.
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