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Marketing Shorts
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Business New Haven
4/20/1998
By: BNH
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Promoter Promoted
HAMDEN - CRN International, a radio marketing company that specializes in producing customized broadcast programs and promotions, has promoted James P. Beland of Terryville to affiliate relations project manager.
Beland, who joined CRN in 1993 as an account executive, will be responsible for creative development and overall feasibility of projects geared toward brand expansion and development. He will also manage media placement for large and medium markets nationwide.
Beland previously worked as operations manager and program director for radio station WILK in Scranton, Penn., and as media director for Lane Communications.
Pite Plus
Deals Multiply
HARTFORD - Pite Plus Marketing has been chosen by the Connecticut Coalition for Inclusive Education to develop marketing strategy, promotions and effective communication of all organizational messages. Projects include promoting and packaging a training course for parents of children with disabilities; writing a spring appeal fundraising letter and a capabilities brochure; and consulting about the CCIE's Web site.
Pite Plus has also signed on to develop an ongoing, comprehensive marketing program, including customer communication, satisfaction research, and special events, for New Haven Plumbing Supply Co. and Meriden's Standard Plumbing and Heating Supply Co.
The agency will also create agent cross-selling programs for Primerica and the Bakker Agency.
AVON - Mintz & Hoke Inc. has been named agency of record for the Connecticut State Department of Education's School-to-Career initiative. Under the three-year contract, Mintz & Hoke will work on an integrated public relations campaign, including planning and strategy development, media relations, collateral development, direct mail and PSAs.
The agency has also picked up a new packaged foods account: Frozfruit, based in Gardena, Calif., produces frozen fruit bars made with real fruit (not just juice). Frozfruit, already popular in markets such as New York City, wants Mintz & Hoke to replicate its success in other markets nationwide.
BLOOMFIELD - Kaman Industrial Technologies of Bloomfield has hired Visual Concepts Media to produce video for a warehouse and distribution center facilities tour.
Other new projects for Visual Concepts include an employee compensation video for UDV of Hartford and an employee communications program for Spalding Sports Worldwide of Chicopee, Mass., and American Golf Corp. of Santa Monica, Calif.
ROCKY HILL - The Connecticut chapter of the American Marketing Association has selected Association Alternatives to provide association management services.
In a separate deal, Association Alternatives will provide trade show management services for the annual conference of the Connecticut Assisted Living Association.
DANBURY - Danbury Hospital has named CDHM Advertising of Stamford to handle its advertising, including new print, radio and outdoor campaigns.
Danbury Hospital is a teaching hospital that maintains affiliations with other leading medical facilities, including the Yale University School of Medicine and the University of Connecticut's Department of Nuclear Medicine. CDHM President Joseph A. Del Galdo says the agency will make sure the 350,000 consumers in the hospital's service area know that “Danbury Hospital has the technology and talent to compete with any hospital in the country.”
STAMFORD - Hitachi Medical Corp. of America, based in Tarrytown, N.Y., has selected Marquardt & Roche/Meditz & Hackett to create advertising for its ultrasound equipment. M&R/M&H's first assignment for this subsidiary of Hitachi Ltd. of Japan is a three-spread print campaign, appearing in the April issues of medical trade publications.
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