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Marketing Shorts
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Business New Haven
10/20/1997
By: BNH
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UI Toys with Customers
United Illuminating has been selling its digger derrick trucks, the ones used to install poles and lift heavy equipment.
Okay, the New Haven-based utility hasn't really sold off its service fleet. These trucks were custom-built miniatures, priced at $19.95 - $5 of which went to support Operation Fuel, the low-income fuel assistance program.
Each 11-inch truck has working lights, moving wheels and a bank slot for coins. Constructed of high-impact plastic, the truck features a moveable, telescoping boom with an auger bit and extendible riggers.
UI promoted the trucks in inserts that went out with the company's October bills.
New Deals and Faits Accomplis
Riley & Co. has signed on to create advertising for Uniphase Telecom of Bloomfield and Marine Management Systems of Stamford.
The Meriden agency recently handled marketing and collateral material production for an interactive media conference produced in Laguna Beach, Calif., by InfoWorld Conference & Media Group. On the home front, Riley & Co. completed a 480-page catalogue for Colony, a commercial hardware supplier based in New Haven.
Kevin Hall Design has been hired by Silver Ladle Foods of Bridgeport to create a contemporary logo for the Silver Bay line of frozen foods.
The Milford-based design firm recently developed a series of designs around the theme “Generation X” for a new line of T-shirts. Improbably dubbed “Puck's S'cyrtes,” the casual tops debuted at the Milford Oyster Festival.
Visual Concepts Media in Bloomfield has signed agreements to produce a trade show marketing tape for Accent Color Sciences of East Hartford, as well as a regional commercial campaign and non-broadcast training tape for the Eastern States Exposition (better known as the “Big E”) of West Springfield, Mass. The production company will also produce and stage a national marketing presentation for Enfield-based Lego Systems and will shoot a nationally syndicated segment of a new show for American Girl TV of Chicago, Ill.
Phoenix Home Life Mutual Insurance Co. has retained Cronin & Co. Inc., a Hartford-area public relations and advertising agency, to develop and execute a regional publicity campaign to promote the Phoenix ATP Tour World Doubles Championship. The tennis event, to be held at the Hartford Civic Center from November 19-23, features doubles teams from all over the world.
Goodwick Associates Wraps Up Kosher Packaging Project
A direct-mail campaign to introduce a new product packaging resin from Union Carbide was recently completed by Goodwick Associates of Newtown.
The full-service advertising and sales promotion agency designed a series of mailers heralding a line of polyethylene foam trays aimed at specialty food processors that package and market fresh and frozen kosher products.
What Have You Got to
Say for Yourself?
Send releases about your sales, marketing, public relations, or advertising agency or department to Deborah Ketai, c/o BNH, One Church Street, New Haven, CT 06510, fax 203-781-3482, e-mail bnh@map.com. Photos, graphics and column suggestions all are welcome.
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