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Full Speed Ahead
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Business New Haven
10/6/1997
By: BNH
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Keep those cards and presents coming, folks. Just kidding. When Business New Haven celebrated its fourth birthday last month, those of us who create the publication each fortnight celebrated with characteristic piety and reverence due such a solemn occasion.
Actually, we were so busy working on a new, improved BNH that we scarcely had time to take note of the anniversary.
The first issue of that work is now in your hands. As we enter our fifth year of publishing, BNH sports a new look and new features and sections designed to engage and fulfill the evolving needs and desires of our readership.
Our redesign includes new, easier-to-read typefaces, more immediately identifiable section headings, redesigned Newsbriefs and Viewpoint sections and a number of new and bolder graphic elements throughout the publication. We hope our readers will agree that the new BNH offers a bolder visual signature to match the more comprehensive and timely content it is designed to feature.
In our inaugural issue in 1993, we made a number of commitments to our readers. They included: 1) a commitment to editorial independence and the delivery of news and opinion pages that were open to all, but beholden to none; 2) a commitment to being relentlessly local and serving the south-central Connecticut business market exclusively; and 3) a commitment to expressing explicit opinions within our Viewpoint section, and not implicit opinions in the news pages.
Four years later, those principles remain our editorial touchstones, and our commitment to them remains undiluted.
And although our latest issue represents something of a visual break from the past, publishing this “thing” (one of the most frequently asked questions we get about BNH remains, “Is it a newspaper or a magazine?” - and we still don't know the answer) involves a continuous process of what in trendy management parlance is known as “quality improvement.”
That means, simply, that although we may not change fonts for a while, we'll never be reluctant to trade in something good for something better - be it a department, a column, or a graphic element. Indeed – over the coming weeks and months readers can expect a variety of new features and expansion of news coverage. As always, we remain beholden to our readers and advertisers for their invaluable feedback and direction.
In the spring of 1993, when this publication was still in the “dream” stage, we elected to set aside our combined years of publishing experience and approach the new venture with eyes and ears wide open. As part of that process we met personally with 100 area CEOs and asked them what information our publication needed to include to make them regular readers. The product of those discussions was Vol. I, No. 1 of Business New Haven.
Four years later, we're still asking - and still listening. And what we ask of our readers today is what we've asked from the very beginning: Hold the birthday candles, please, but keep those critical but constructive cards and letters (and faxes and e-mails) coming, folks.
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