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Publisher Branches Out
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Business New Haven
5/13/2002
By: BNH
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NEW HAVEN - Northstar Corp. at 300 Whalley Avenue has expanded its services and unveiled Northstar Marketing. The new unit will handle advertising sales for Eagle View Press, a new newspaper out of Stamford, as well as AdVantage and You magazines published by Northstar Publishing. “The expansion is exciting, creating many opportunities for the entire company. We will be hiring a sales team and forging into new corporate account markets,” says CEO Don Lyle. “We are pleased to be able to work with Eagle View Press as a new client; the newspaper has great market appeal and will be increasing circulation throughout the state.” Northstar Marketing was hired to increase the paper's advertising base while improving distribution channels.
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