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They Draw the Line at Full-Body Massage
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Business New Haven
8/19/2002
By: BNH
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NEW HAVEN - New Haven Savings Bank (NHSB) has announced winners of its “Today Tomorrow Together” promotion, which aims to demonstrate “the bank's unique understanding of how people in the local area live their lives and run their businesses,” according to an NHSB official. The promotion has earned the bank received national attention, including a story on CNN Headline News.
Winners were offered a choice between having NHSB walk their dog for a month, mow their lawn once a week, pick up, deliver and pay for their dry cleaning or have NHSB executives cook dinner for them and up to six friends.
Business-owner winners had the choice of having NHSB deliver ice cream (or bagels and coffee) to their employees every Friday for month, rent out a local movie theater for a private staff screening, charter a schooner for a catered party.
The promotion was open to customers and non-customers within NHSB's service area, and was aimed at both individuals and business owners. Winners were selected at random.
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