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Ain't Nobody’s Business
SOM moves up in biz-school rankings (not that it matters to them)
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Business New Haven
10/28/2002
By: BNH
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The reputation of the Yale School of Management (SOM) continues to move up in the business world, according to the Economist and BusinessWeek magazines.
Earlier this month the two periodicals released their rankings of business schools worldwide, with SOM improving its standing in both polls. SOM ascended from 19th to 14th place in the BusinessWeek survey, and placed tenth in the Economist's rankings.
The biennial BusinessWeek rankings are based largely on a poll that includes responses from students, alumni and recruiters. The survey also factors in “intellectual capital” by evaluating the scholarship of faculty members.
“Yale scored big with students and in intellectual capital,” wrote BW reporter Brian Hindo. “It also scored points with corporate recruiters with its focus on business and social responsibility.”
“We are not doing anything different,” wrote SOM Dean Jeffrey E. Garten in an e-mail. “We have never managed the school with the ratings in mind.
“Our focus remains as it has always been: get the world's best students, recruit the world's best faculty, those who do cutting edge research and bring that into the classroom; and do everything we can to create the world's best learning environment,” added Garten.
Northwestern University's Kellogg School of Management topped both sets of rankings. The University of Pennsylvania's Wharton School of Business placed fifth in BusinessWeek's rankings and 14th in the Economist's version. BW ranked the Harvard Business School third, while the Economist placed the Cantabridgians 12th.
Although SOM officials say the school does not tailor its curriculum in response to rankings, first-year SOM student Alexander LePage told the Yale Daily News that they are nevertheless important to prospective applicants.
“The ranking definitely was a consideration for me when I was applying,” LePage said. “I do feel that our ability to attract certain firms to recruit is largely based on these rankings, and I think the increase in rank will allow the SOM to continue to recruit the most talented students and professionals.”
Garten said although the rankings do affect the SOM's reputation, the school's focus is building a solid foundation for the future.
“There is no denying that rankings influence public perceptions of a school,” Garten said. “But being a young school, we are focused on the long term strategy of becoming the world's great center for learning when it comes to management and leadership of organizations, utilizing business principles.”
The Economist's survey of the “100 best full-time MBA programs” is based on criteria including student and alumni assessments, quality of faculty and job-search success.
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