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Cronin Corrals Konica
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Business New Haven
11/25/2002
By: Melissa Nicefaro
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GLASTONBURY - Cronin & Co. has been named by Konica Business Technologies, a subsidiary of Konica Corp., to help launch Konica's new color copier/printer. Cronin will be responsible for supporting Konica's new color copier/printer in the first quarter of 2003. In addition, Cronin will work with Konica on naming the entire family of color imaging printers and develop an integrated B2B campaign to support the launch of the new line.
Konica recently assigned Cronin to help support Konica's identity at the September SEYBOLD Conference in San Francisco, an international industry show for graphic professionals. Cronin developed the theme for Konica's trade show booth, "What's Your Favorite Color?" and ran trade advertising supporting the booth's theme to drive attendance to Konica's booth.
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