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Anthem To Sponsor Bridgeport Arena
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Business New Haven
3/3/2003
By: BNH
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NORTH HAVEN - Anthem Blue Cross & Blue Shield and Bridgeport's Arena at Harbor Yard have signed a three-year "Arena Partnership Package," a sponsorship arrangement that designates Anthem as the "Exclusive Health Benefit Organization" for the venue and gives the company visibility on the inner concourse and inside the arena. In addition, Anthem will be listed under "Exclusive Partnerships" and will have its Web site linked to the Arena at Harbor Yard's Internet site. The company's employees will also receive discounts to selected events as part of the deal.
"This latest partnership is just one of many Anthem Blue Cross & Blue Shield is entering into and exploring in Fairfield County," said Lori Argianas business development manager for Anthem's Norwalk office.
Operated by Volume Services America, the 10,000-seat Arena at Harbor Yard opened in October 2001. It is the home of the American Hockey League's Sound Tigers, Fairfield University's men's and women's basketball teams and presents touring events including Ringling Bros. and Barnum & Bailey Circus, Smucker's Stars on Ice, World Wrestling Entertainment, Disney on Ice and Harlem Globetrotters
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