|
|
|
Seminars To Explore Business of Science
SCSU profs may marry molecules, marketing
|
Business New Haven
11/26/2001
By: BNH
|
You've got a promising invention, but you're not sure how to market it. Or maybe you've got some capital you'd like to invest, but you're not sure which technology-based venture has the best potential.
“The Business of Science,” a new combined program of Southern Connecticut State University's marketing and physics departments, may help to provide answers to such questions. The seminar series is being designed for scientists who desire more business acumen, for management professionals who want to better understand scientific products and industries, and for investors who hope to gain insight into emerging trends in science and technology.
“There's a growing interest in partnerships of this kind,” says SCSU associate marketing professor Kenneth Laird. “For example, just because you have a good invention, it doesn't mean the world will beat a path to your doorstep. There's a lot that goes on between invention and success.”
Laird and his partner, assistant physics professor Saion Sinha, point to economic and employment trends as indicators of the need for such a program. According to the pair, employment in professional and technical occupations are growing faster than in any other employment sector and will soon account for approximately 25 percent of the total employment in Connecticut.
To initiate the “Business of Science” program, Laird and Sinha will offer four seminars beginning next summer. The non-credit courses may be taken independently or as a series; participants will earn a certificate of completion for each.
Pending approval, the seminars will include:
• “Current Trends in the Science of Physics,” which will examine current scientific advances in nano-technology, fiber optics, microelectronics, robotics and electronics and modern materials.
• “Marketing Scientific & Technical Products,” which will introduce scientific and technical personnel to marketing strategies.
• “Managing Innovation,” which will explore product management and commercialization of innovation.
• “Environmental Management,” which will address corporate environmental strategies, environmental science and environmental law and policy.
Future seminar series may focus on other emerging science fields, including biotechnology. Laird and Sinha are seeking input from industry leaders, investors and the scientific community on course content and potential outcomes. For information, contact Laird@SouthernCT.edu or Sinha@SouthernCT.edu.
|
Go FirstGo PreviousGo
NextGo LastGo
to Index
|
|
