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Publishing Job Gets Away
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Business New Haven
6/23/2003
By: BNH
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NORWALK - The Coastal Fairfield County Convention & Visitors Bureau has published its 2003 Getaway Guide to help promote southwestern Connecticut - "where New York City cool meets New England country charm." Explains CVB Executive Director Steven Paganelli, "With travel and tourism pumping over a billion dollars into our local economy and saving residents over $100 million in taxes, it's definitely an industry we want to foster."
One Connecticut industry Paganelli's group is doing less, apparently, to foster is publishing, since the CVB contracted with an out-of-state firm, Gannett Custom Publishing of White Plains, N.Y., to create 200,000 copies the 104-page guide. So why did the CVB, whose job it is to generate business in Connecticut, send their own major publishing project out of state?
"We did have a lot of discussion about that," acknowledges Paganelli. He explains that when his group two years ago decided to send the project out to bid and sell advertising in the guide to defray expenses, "The reason we ended up going with Gannett was because they had a strong relationship with a lot of our prospective advertisers." As a result, he adds, "We've reduced our financial exposure by about 40 percent, and ended up producing a better piece than we might have otherwise been able to."
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