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SG Helps Ferguson ‘Hog’ Counter Space
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Business New Haven
6/23/2003
By: BNH
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ESSEX - Structural Graphics has create a point-of-purchase display for national plumbing and building supply wholesaler Ferguson that is highlighted by a multi-layered, dimensional representation of the top prize in Ferguson's rewards program: a Harley Davidson motorcycle. "We needed something that would be noticed, hold all our brochures and promotional materials and not take up any more space than previous displays," said Ferguson's Roberta Reinbach. "We saw a promotion that Structural Graphics had created and knew they could handle it for us."
The multi-colored display is 36 inches square on its face but with a footprint just 9.5 inches deep. The piece is highlighted by a four-layer dimensional of a biker on a Harley that emerges toward the viewer from the piece. Headline copy reads, "Come On and Take a Free Ride."
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