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Image Is Everything
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Business New Haven
9/01/2003
By: BNH
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WATERFORD — Smizer Design has been hired by Saybrook Associates in Centerbrook to create a new corporate image for the company and align its messaging with the firm’s strategic position. The 12-year-old Saybrook offers program management and project controls for the pharmaceutical, manufacturing, construction, technology and financial industries. Smizer will work to refresh Saybrook’s image via a new company identity, Web site and redesign of all Saybrook sales and marketing materials.
Smizer is a marketing and graphic design firm specializing in aligning management with brand positioning. Smizer is best known for creating the WinZip Computing brand.
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