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Netkey Helps BMW Launch Wireless Kiosks for 'Surfers'
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Business New Haven
11/10/2003
By: BNH
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BRANFORD - BMW of North America, LLC has launched the teaser phase of a marketing campaign for the company's newest entry into the Sports Activity genre by placing wireless kiosks in public spaces throughout key markets. The kiosks - which utilize an innovative wireless technology using software from Branford's Netkey - have been designed in the shape of surfboards as a nod to the active lifestyles of the vehicle's prospective purchasers. The surfboard-shaped kiosks are intended to familiarize prospects with the X3 Sports Activity Vehicle (SAV) and create buzz for its launch at the end of this month.
The BMW X3 wireless kiosks use software from Netkey to collect prospect names and to remotely manage the entire X3 kiosk network. Netkey also developed the wireless system and software infrastructure that allows BMW to quickly deploy new content into kiosks on the network.
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