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Tourism Spending Up, Says State
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Business New Haven
1/5/2004
By: BNH
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HARTFORD - Out-of-state visitors spent $366 million in 2003, up 18 percent over last year, and made more frequent return trips to Connecticut, state tourism officials have announced.
"In general, tourism was flat or down this year across the country, but despite that trend, we did have some bright spots in Connecticut," said Ed Dombroskas, executive director of the Tourism Division of the Connecticut Commission on Arts, Tourism, Culture, History and Film. "Connecticut attracted more frequent visitors in 2003, and when those visitors came, they spent more money. In fact, for every $1 the Tourism Division invests in marketing, there is a $51 return on tourism spending."
In 2003, more than 220,000 people inquired about the state's annual Vacation Guide through traditional means - that is, by writing, calling or e-mailing the Tourism Division in response to marketing efforts. Of that figure, 37 percent came from the greater New York metropolitan area targeted by the state. Overall, however, traditional inquiries were down 11 percent, back to 2001 levels. In addition, Internet inquiries to the state's Web site (www.ctbound.org) increased 14 percent to 1.5 million Internet inquiries.
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