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Sun Shines on Mason & Madison
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Business New Haven
1/19/2004
By: BNH
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NEW HAVEN - The Connecticut Sun, the first independently owned and operated WNBA franchise, has selected Mason & Madison as its agency of record. M&M will provide creative and media placement for advertising including TV, radio, outdoor and print. In addition, the agency will assist with the development of sales support materials, literature, promotions and venue signage.
"We selected Mason & Madison because of its experience and successful track record in increasing sales by building awareness, excitement and loyalty," said Sun General Manager Chris Sienko. "They're a company that understands the connection between consumer emotion and long-term loyalty. We are looking forward to working with M&M on a banner year in attendance, partnerships with the community and extending the excitement of professional women's basketball throughout the region."
In its first season in Connecticut, the Sun enjoyed a successful 2003, winning its opening playoff series before succumbing to the eventual WNBA champion Detroit Shock. The team plays its home games at Mohegan Sun Arena in Uncasville.
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