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Coke Isn't It
Pepsi boss Enrico honored at SOM
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Business New Haven
10/15/2001
By: BNH
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NEW HAVEN - At the first conference held by the newly-formed executive education partnership of the Yale School of Management and the Chief Executive Leadership Institute, Roger A. Enrico, chairman and CEO of PepsiCo, received the “Legend in Leadership Award” for his outstanding contributions to business and society and for the inspirational model he has set.
The award was presented to Enrico by James Kelly, chairman and CEO of United Parcel Service, before more than 100 corporate chieftains, government leaders, and nonprofit gurus who attended the New Haven-based conference on Lessons of Great Legacies: A Celebration of History in the Here & Now. The first university-based peer driven leadership and education program was hosted by Jeffrey A. Sonnenfeld, associate dean of executive education at SOM.
Enrico, 56, is known worldwide as a pioneer of comparative brand positioning. He is credited with the turnaround of Frito-Lay as well as the introduction of Doritos. He is also the marketer who created some of the most memorable celebrity commercials featuring Robert Dole, Britney Spears, Michael Jackson and Geraldine Ferraro. Most recently Enrico was the architect of the PepsiCo purchase of Quaker Oats. PepsiCo today has $21 billion in annual sales and more that 125,000 worldwide employees.
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