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People’s Leverages Slogan
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Business New Haven
4/15/2002
By: Susan Cornell
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BRIDGEPORT - People Bank's newest advertising carries the familiar positioning line, “It's Possible. At People's.” Ads in the new campaign, which will include print, outdoor and broadcast advertising, will capture positive life moments and seek to demonstrate that People's has the expertise, products and services to help customers reach their financial goals. The campaign also highlights the bank's competitive differentiator - its seven-day branch network inside Super Stop & Shop stores.
People's introduced “It's Possible. At People's” in 1996 in conjunction with the growth of its network of branches within Super Stop & Shop stores - now totaling 59 supermarket offices - that began opening in late 1995. The positioning line made the point that a full-service bank was now available seven days a week in the supermarket.
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