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Name-Your-Price
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Business New Haven
9/4/2001
By: BNH
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Norwalk's Priceline.com, the name-your-own-price Internet retailer, reported its first-ever profitable quarter. Priceline officials say it is improved marketing strategies and e-mail to generate purchase offers which resulted in a record 61-percent repeat business for the quarter. Also credited was a series of successful television commercials. Company officials project continued growth as the company develops more efficient database marketing tools.
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