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MD&C Launches Delivery Technologies PR
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Business New Haven
9/4/2001
By: BNH
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NEW HAVEN - McLaughlin, DelVecchio & Casey Inc. (MD&C) has launched a media campaign to introduce Delivery Technologies, a North-Haven software start-up technology firm, as part of the former's transformation from an advertising agency to an integrated marketing-services firm. The Delivery Technologies account is the first in a new public relations department being built by MD&C's Nicky McHugh, who was recruited earlier this year from New York-based Stanton Crenshaw and which encompasses event and media capabilities, including the application of new Web-based wireless and scanning technology to permit clients to track customers' deliveries.
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