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Digimarc, Netkey Join Forces
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Business New Haven
9/4/2001
By: BNH
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BRANFORD - Netkey Inc., a provider of software for kiosks and managed PCs, and Digimarc Corp. (NASDAQ: DMRC), a provider of digital watermarking technology and applications, announced an alliance to combine Netkey's retail kiosk software with Digimarc's MediaBridge digital watermarking technology to improve customer-focused marketing campaigns. Netkey will promote Digimarc MediaBridge to customers who are deploying Netkey's software and want to drive traffic to their in-store kiosks via print promotions.
The combination of the two technologies is designed to improve the effectiveness of multi-channel marketing campaigns and increase customer satisfaction through the use of self-service devices. Retailers or financial institutions seeking to better integrate their marketing promotions and drive traffic to their store or branch have a new solution in the partnership between Digimarc and Netkey. Digimarc's technology provides a “finger-friendly” way of working with the kiosk or other self-service device by linking printed materials to online information.
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