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Symphony of Savor
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Business New Haven
8/20/2001
By: BNH
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On page 18 of this issue, BNH Editor Michael C. Bingham reports on New Haven's newest attempt to market its attractions, particularly downtown entertainment, shopping and dining.
We are sure the marketing campaign is well-intentioned, and we root for its success. However, we can't help but observe that the campaign fails to capitalize on one of the Elm City's greatest strengths: its international flavor.
From BNH's new offices near Chapel and Howe streets, we count ten Asian restaurants within a two-block radius - five southeast Asian, three Indian and two Chinese. Such a symphony of savor is not to be found anywhere else between New York and Boston.
And it's not just food. The New Haven region's growing base of technology companies has attracted engineers and scientists from virtually all corners of the globe, including India, China, Korea, the Middle East and South America.
One reason they are here is that they feel welcome in greater New Haven, and can quickly tap into existing networks of people who share their language and customs. One can't necessarily say the same of, for example, Hartford or Worcester.
Whether evidenced in restaurants, boutiques, biotech startups or neighborhood bodegas, the increasingly international flavor of the Elm City is one of its most marketable assets.
Why not tell the whole world?
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