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They’ll Take Manhattan
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Business New Haven
8/20/2001
By: BNH
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SHELTON - Swiss Army Brands Inc. (NASDAQ: SABI) has announced plans to open a flagship retail store next month in New York to serve as a visual showcase for the full-range of company products, including Victorinox Original Swiss Army knives and watches, Victorinox travel gear and the new Victorinox apparel collection that is launching this month.
Said Jeff Turner, president of Swiss Army Brands, “We see this flagship as an opportunity to display the full range of our products under one roof and to showcase the core values of our brands to our retail customers and consumers.''
The 3,500-square-foot store will be located at 136 Prince Street in the Soho district of Manhattan. Swiss Army Brands will hire Cite Management, a New York City based company with extensive experience in the retail business, to manage operations there.
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