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WYBC Beats the Rap
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Business New Haven
4/30/2001
By: BNH
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NEW HAVEN - Yale radio station WYBC (94.3 FM), one of the few commercial college stations in the country, will soon become even more commercial - although not necessarily by choice.
This summer WYBC will lose its use of Yale facilities in Hendrie Hall, forcing it to relocate to a rented space on Trumbull Street, significantly raising the station's costs. To fund the move to the new space, the station renegotiated its contract with Cox Broadcasting (parent company of WPLR-FM, among many others), the company that sells advertisements for WYBC. The new agreement states that WYBC must play strictly contemporary urban music in order to broaden the station's listener base outside of New Haven. That format is considered considerably more commercial-friendly than the rap and hip-hop that the station now frequently airs.
WYBC plans to sign a ten-year lease for the new space during reading week and hopes to inhabit it by the start of next year. Renovations for the Trumbull Street building were to begin within a month.
WYBC manages the broadcasting of an AM and an FM station. The group bought the AM station in the fall of 1998 to provide more air time for student shows. Most student shows now air on the AM station, which broadcasts at 1340 kilohertz.
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