|
|
|
And the Winner Is…
|
Business New Haven
4/30/2001
By: BNH
|
The state's You Belong in Connecticut campaign was honored with the “Best of Show” award during the presentation of Mercury Awards by the Connecticut Valley chapter of the Public Relations Society of America (PRSA). The campaign also received two additional PRSA Mercury Awards: one recognizing the campaign in the category of public affairs and community relations and one in the video category for the campaign' s commercial featuring Gov. John G. Rowland, which debuted last year on national television.
The campaign, which had previously received a Mark of Excellence Award from the Connecticut chapter of the American Marketing Association, was developed by the Governor's Council on Economic Competitiveness and Technology in an effort to maintain and expand the workforce and recruit and retain businesses.
The award judges, who are members of a PRSA chapter in Maine, commented: “After reviewing this entry, it made a native Mainer want to visit. The campaign was clever, innovative and clearly unique.”
|
Go FirstGo PreviousGo
NextGo LastGo
to Index
|
|
