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You Belong In CT
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Business New Haven
4/30/2001
By: BNH
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HARTFORD - For the second year, the state's “You Belong in Connecticut” marketing campaign has received a Mark of Excellence Award from the Connecticut chapter of the American Marketing Association (AMA). In addition, the campaign earned two Mercury Awards from the Connecticut Valley chapter of the Public Relations Society of America (PRSA). The PRSA award was conferred in the video category for commercials featuring Governor John G. Rowland, which debuted last year and premiered on national television.
Aimed at raising awareness about Connecticut as a great place to live, work, learn and play, the “You Belong in Connecticut” campaign was developed by the Governor's Council on Economic Competitiveness & Technology in an effort to help slow the state's “brain drain,” maintain and expand the workforce and recruit and retain business.
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