February 09, 2018
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New Crowdfunding and Crowdsourcing Ecosystem Helps Test Ideas, Hire…

Logan: "Entrepreneurs can do more than offer rewards to backers." PLANTSVILLE: Two Connecticut entrepreneurs are taking on the crowd funding and crowdsorcing “space” with a new company Umergence, at umergence.com. CEO and…
February 09, 2018
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Poll Reveals What Nutmeggers Want

FAIRFIELD: A new survey reports what most Connecticut residents feel about the state of the state. Sacred Heart University’s Institute for Public Policy poll reports that, “residents were looking for a resolution to the…
February 09, 2018
ENFIELD exterior JUNE2014

Mass Mutual To Close Enfield Location and Consolidate In Springfield and…

After $38 million in improvements just three years ago Mass Mutual is leaving its Enfield location and consolidating operations across the border in Springfield. SPRINGFIELD: MassMutual Insurance is consolidating its…
February 09, 2018
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Year Results Show Alexion’s Drugs Continue To Show Sales Growth

NEW HAVEN: Even as the company prepares to head north to a new headquarters in Boston, the New Haven portfolio of drugs continues to power ahead for Alexion Pharmaceuticals, Inc. [NYSE:ALXN]. Sales for the company’s lead…

Congress Approves Budget Bill With Plenty For Connecticut

Feb 09, 2018
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By: ANA RADELAT | ctmirror.org Washington – In rare bipartisan agreement, Congress on Friday approved a massive budget deal…

Federal Reserve Program Sends Grants to Ten Connecticut Cities

Feb 09, 2018
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BOSTON: Concern about the Federal Reserve raising interest rates in the face of good economic news may have sent the stock…

Tesla Revs Up For Another Pass On Direct Selling

Feb 09, 2018
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HARTFORD: Tesla is looking to a new legislative session in their effort to enable its “direct-to-consumer business model”…

Connecticut 48th Among US States For Women Entrepreneurs

Jan 30, 2018
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The U.S. is home to more than 11.3 million female-owned businesses which employed around nine million people but according…

Quinnipiac Appoints New President To Replace Retiring John Lahey

Jan 31, 2018
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HAMDEN: Judy D. Olian has been appointed the ninth president of Quinnipiac University. Olian, is dean and John E. Anderson…

Malloy Seeks Tolls, Gas-tax Hike to Rebuild Transportation Network

Jan 31, 2018
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By: Keith M. Phaneuf ctmirror.org Gov. Dannel P. Malloy will ask legislators this year to establish electronic tolling on…

New Haven Chamber Chooses New President

Jan 31, 2018
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NEW HAVEN: Garrett F. Sheehan has been named President of the Greater New Haven Chamber of Commerce and Quinnipiac Chamber…

Klarides: Will Not Run for Governor

Jan 31, 2018
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By: MARK PAZNIOKAS ctmirror.org House Minority Leader Themis Klarides, R-Derby, ended months of speculation about her…

New Haven Biotech Announces US Marketing of New Antibiotic

Jan 31, 2018
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NEW HAVEN: Melinta Therapeutics, Inc. [NASDAQ:MLNT], is launching intravenous and oral formulations of Baxdela™…

Health

Anti-Marijuana Organization Cites Potential Costs to Legalization

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HARTFORD: While Advocates for legalization of recreational use of Marijuana in Connecticut cite economic benefit to the state an anti-legalization…

Advocates for marijuana sales point to big economic boost

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By: Keith M. Phaneuf |ctmirror.org Advocates for legalizing recreational marijuana use in Connecticut — and taxing its sales — are hoping a holistic,…

Breaking down this year’s Access Health CT open enrollment

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By: MACKENZIE RIGG | ctmirror.org In all, 114,134 residents enrolled in private health insurance through the state’s health insurance exchange,…

Wallingford Medical Device Company Launches Product To Control Internal…

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WALINGFORD: Z-Medica, LLC, a developer of hemostatic devices, announced that QuikClot Control+® approved by the FDA in June of 2017 is now…

Children's Hospital Invests In Mass. Biotech

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HARTFORD: Connecticut Children's Medical Center has made an investment in a small Massachusetts based biotech company Biostage, Inc. [OTCQB:…

State Seeks More Medical Marijuana Sellers

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HARTFORD: US Attorney General Jeff Sessions may be trying to arrest the increase in marijuana sales in states across the country, but Connecticut is…

Chester Retirement Community Sold

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CHESTER: Chester Village West set on 55 acres with 105 cottages and apartments was purchased by Masonicare, based in Wallingford, the state’s largest…

ACA Mandate Gone, State Eyes Imposing Its Own

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By: Ana Radelat | ctmirror.com Washington – As Congress is about to vote on a tax overhaul that will gut the Affordable Care Act’s mandate that most…

Access Health projecting 2018 Enrollment Will Match Last Year’s

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By: Mackenzie Rigg | CTmirror.com Access Health CEO Jim WadleighKyle Constable / CTMirror.org HARTFORD: With about three weeks left in open…

Feds: State Can Impose Work Requirement for Medicaid Recipients

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Medicaid chief: Feds are willing to approve work requirements By: Phil Galewitz | Kaiser Health News | Seema Verma, head of the Centers for Medicare…

Technology

New Crowdfunding and Crowdsourcing Ecosystem Helps Test Ideas, Hire…

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Logan: "Entrepreneurs can do more than offer rewards to backers." PLANTSVILLE: Two Connecticut entrepreneurs are taking on the crowd funding and…

Tech Company Hopes To Disrupt CT Real Estate Market

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FAIRFIELD: Connecticut has a new real estate company that is hoping that their expertise in software and digital marketing will allow them to disrupt…

New Haven's New Tech District Is Right Around The Corner

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By Mitchell Young NEW HAVEN: In December 2014, digital media entrepreneurs David Salinas and Peter Sena founders of Digital Surgeons a New Haven…

Nigerian National Pleads Guilty in E-Mail Scheme Defrauding Connecticut…

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NEW HAVEN: John H. Durham, United States Attorney for the District of Connecticut, and Patricia M. Ferrick, Special Agent in Charge of the New Haven…

Two Fast Growing Bank Service Companies Set Joint Marketing Plan

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Leaders in Core and Compliance Management Services Working Together to Expand the Deployment of the Unified Compliance Management Model in the…

Datto Founder Donates $50 Million to Alma Mater

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STAMFORD: Austin McChord, founder and CEO of Datto, one of Connecticut’s fastest growing tech companies has donated $50 million to the Rochester…

Glastonbury Financial Service Company Raises $6 Million From Strategic…

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GLASTONBURY: Payrailz, a digital payments company offering advanced bill payment and money transfer solutions to banks and credit unions, announces…

FuelCell Energy and Toyota Announce Renewable Transportation Fuel Project

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DANBURY: Some good news comes to Fuel Cell Energy [NASDAQ: FCEL] with an agreement with Toyota to purchase hydrogen for vehicle refueling at the Port…

UCONN Incubation Companies Exceed Funding Target

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STORRS: UCONN Technology Incubation Program companies have raised $54 million in financing in 2017, exceeding the programs $50 million goal and…

New Haven Company Raises $18 Million for Next Generation Computer Tech

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NEW HAVEN: Two seasoned Venture investors have led an $18 million Series A investment into New Haven Quantum Circuits Inc [QCI] The new funds came…

Real Estate & Construction

New Haven’s Vacant Class A Space Overhangs The City

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NEW HAVEN: According to the most recent research report for New Haven from Colliers International the New Haven office market is undergoing a change.…

Bristol Myers Campus Sold

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WALLINGFORD: Massachusetts-based , Calare Properties, real estate development company firm has purchased the Bristol-Myers Squibb property for $5…

Mass Mutual To Close Enfield Location and Consolidate In Springfield and…

ENFIELD exterior JUNE2014
After $38 million in improvements just three years ago Mass Mutual is leaving its Enfield location and consolidating operations across the border in…

Former Stanley Office Building Hits Market For Sale

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NEW BRITAIN: - The former Stanley Black & Decker building at 480 Myrtle Street is for sale. According to Frank Amodio, owner of Amodio & Co. Real…

Concrete Builders Seek To Cement Their Message

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WETHERSFIELD: Connecticut Ready Mixed Concrete Association’s [CRMCA] Build with Strength Committee, announced that the CRMCA will be marketing a…

December Home Sales Plummet

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BOSTON: 2017 was an excellent year for single family home sales in Connecticut with the year over year sales reaching an eleven-year high. December…

Apartments To Rise At Former Corporate Headquarters' Site

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TRUMBULL: An empty 78,692 square foot office building on 10.78 acres at 100 Oakview Drive will be demolished to make way for a new $30 million rental…

Trucking Company Rolls Into Plainfield

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PLAINFIELD:, CT Truckload carrier Western Express has purchased a 12.85-acre facility at 1293 Norwich Road for $1.75 million. Ron Lyman, CCIM, CEO of…

Stratford Promotion Company Relocating to West Haven

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WEST HAVEN: A 24,317 SF light Industrial / Flex building on 1.25 acres located across from the Metro-North West Haven train station at 45 Railroad…

Tech Company Hopes To Disrupt CT Real Estate Market

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FAIRFIELD: Connecticut has a new real estate company that is hoping that their expertise in software and digital marketing will allow them to disrupt…

Government

Anti-Marijuana Organization Cites Potential Costs to Legalization

nomarijuana
HARTFORD: While Advocates for legalization of recreational use of Marijuana in Connecticut cite economic benefit to the state an anti-legalization…

Advocates for marijuana sales point to big economic boost

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By: Keith M. Phaneuf |ctmirror.org Advocates for legalizing recreational marijuana use in Connecticut — and taxing its sales — are hoping a holistic,…

Fairness to Governor May Come At Expense of Business

Malloy CROP
Hartford: Governor Dannel Malloy thinks the Federal government has been so good to business that a little more tax coming their way is just fine.…

Poll Reveals What Nutmeggers Want

face sad 512
FAIRFIELD: A new survey reports what most Connecticut residents feel about the state of the state. Sacred Heart University’s Institute for Public…

Federal Reserve Program Sends Grants to Ten Connecticut Cities

1200px Federal Reserve from South Boston
BOSTON: Concern about the Federal Reserve raising interest rates in the face of good economic news may have sent the stock market reeling, but ten…

Tesla Revs Up For Another Pass On Direct Selling

Tesla Model 3 shiny CleanTechnica EV Report 2017
HARTFORD: Tesla is looking to a new legislative session in their effort to enable its “direct-to-consumer business model” and sell its electric cars…

Malloy Seeks Tolls, Gas-tax Hike to Rebuild Transportation Network

train
By: Keith M. Phaneuf ctmirror.org Gov. Dannel P. Malloy will ask legislators this year to establish electronic tolling on Connecticut highways by…

Klarides: Will Not Run for Governor

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By: MARK PAZNIOKAS ctmirror.org House Minority Leader Themis Klarides, R-Derby, ended months of speculation about her political ambitions Wednesday,…

 The market is full of trendy terms — Big Data, the Internet of Things, Digital Natives, Globalization, Social Media — that attempt to describe the complex technological and social changes that the world is undergoing. However, there is a danger in reducing complex social dynamics down to a few catchy buzzwords — trendy terms can act as intellectual shortcuts that fool people into thinking they understand what they really don’t.

Yes, everyone knows change is coming. And everyone can see it happening around them. But in the next 20 years, so much change is going to happen so quickly that large portions of the populace are going to have a difficult time keeping up.
And it won’t just be individuals. Underestimating the speed and impact of these changes will be the downfall of many companies large and small in the coming years. In a world of constant disruption and uncertainty, however, marketers who truly understand the key forces behind these changes will be in a better position to adapt and survive.

Looking ahead, there are several horizon-level revolutions that everyone in marketing should be aware of, because they are about to be felt with a force that is difficult to overstate.

Revolution No. 1: The End of the Information Age

 

Many people think we are still in the Information Age, but the truth is that we are leaving the Information Age behind and entering a new stage of human development fueled by global inter-connectedness and rapidly improving technologies of all kinds. The exponential growth and convergence of so many new technologies — combined with a growing population of tech- and media-savvy consumers — will usher in a revolutionary era of social change, the likes of which humanity has never seen before. Ever. In the future, companies will need to find ways to protect themselves from the inevitable disruptions that such changes will bring, while simultaneously recognizing the advantages and opportunities.

 

 

 

Revolution No. 2: Shift From Institutional to Individual

 

One of the biggest power shifts of the 20th century was the shift from institutional power to individual power, and that isn’t going to stop. The Internet empowered individuals to communicate with anyone in the world, and now populations armed with nothing but cell phones are bringing down entire governments. Furthermore, institutions in all areas of life — education, health care, religion, media, business — are being forced to change simply because people now have more ability than ever to organize, mobilize, innovate, disrupt and demand.
Brands, too, have gone from being purely institutional inventions to personal expressions of almost any kind.

 

For businesses, continuing empowerment of individual customers means that the dynamics of the business/customer relationship are evolving. Customers will continue to demand more transparency, integrity and responsiveness from those they choose to do business with — and companies will have little choice but to comply. Smart businesses will initiate the inevitable rather than wait to be pushed.

 

 

 

Revolution No. 3: Artificial Intelligence Becomes Less…Artificial

 

Creativity and imagination are often thought of as the one realm that computers can never conquer, because the inner workings of the mind are what make humans unique. But it is already possible to control a computer with our thoughts alone, and commercials for IBM’s Watson computer are now touting its ability to generate new ideas — helping chefs develop original new recipes, for instance —using data to spark creative inspiration.

 

As artificial intelligence continues to evolve and improve — powered by the combination of Big Data, the Internet of Things, and always-connected devices tied to people’s location and activities (e.g., the Apple Watch) — it will begin to behave more and more like a giant alternative brain, one that rivals and surpasses humans in many ways.

 

Machines already do most jobs that involve repetitive motion. When machines start replacing people who use their imagination for a living — writers, designers, architects, engineers, teachers, etc. — they won’t just be taking better jobs, they’ll be challenging what it means to be human.
This shift will create a great deal of psychological stress for people with actual brains, generating a massive need for goods and services that will help them adjust to this new reality. Brands that can help people ride the wave of change to a brighter future, or help people cope and adapt, will be in high demand — as will brands that affirm human values and identity.

 

 

Revolution No. 4: Rise of the Digital Natives

 

Much has been written about the impact of Millennials (those born between 1981 and 1997) on the workforce, but the next wave of workers and consumers entering the workforce will be the Digital Natives (those born after 1997). Digital Natives are the first generation in human history to be born into the world of hyper-connected information overload. However, since they’ve been connected since birth, Digital Natives do not experience the flood of information hurling at them as anything more than just “the way things are” and always have been — for them.

 

Today, Millennials are assuming positions of power in all walks of life, and their impact on marketing — the use of viral memes, infotainment, social media, spheres of influence, cross-platform content, etc. — has been profound. But when Digital Natives start adding their ideas and influence into the mix, the pace of change will accelerate even faster. This acceleration will feel to older generations like constant chaos and disruption, but to Digital Natives it will simply be business as usual — the way things ought to be.

Revolution No. 5: From Selling to Sharing

Since Millennials and Digital Natives have been aggressively marketed to their entire lives, they are also extremely savvy about the media they consume. Direct, blatant pitches don’t work on them. They hate being sold to, and to them, commercials are just the things you fast-forward through to get back to the program. Also, since they are wary of institutions, they are much more likely to trust the opinion of a friend than anyone else, hence the rise of social media as a powerful marketing tool.

 

In the future, selling is going to be less about persuasion and more about participation. Brands that position themselves as a trusted “friend” have a much better chance of succeeding in this environment. That’s not a new idea; the key is truly being worthy of the customer’s trust. For example, Whole Foods knows that its customers care about the ecological, political and social impact of the food they consume. To help make that information more readily available to its customers, the company is investing in IT infrastructure to support its vision of total product transparency — a move it hopes will inspire the sort of trust and loyalty all companies seek in the 21st century.

 

 

 

Market researcher, strategist and speaker Owen Shapiro is the author of Brand Shift: The Future of Brands &  Marketing.