Bethany-based Mason Inc. earned 13 Mercury Awards including both “Best in Show” honors during the statewide public relations ceremony in 2011. The firm received the most awards of all entrants, taking home seven awards in the tactical categories and four in the campaigns category.
In strategic campaigns categories, Mason was awarded four gold awards; two for a United Illuminating Co. campaign for special events and observances with Earth Day and for marketing energy efficiency, one for crisis communications for Agency on Aging of South Central Connecticut, and another for Connex Credit Union’s integrated communications program for its “Vice President of Unbanking” campaign. That integrated communications program also won Mason a Best in Show award in the campaigns category.
Mason received six gold awards and one silver award in the tactical categories. The firm received both silver and gold awards in the editorials/op-ed category for its work with United Illuminating. In the brochures category, Mason earned a gold award for “Art to Healing” for Smilow Cancer Hospital at Yale-New Haven Hospital (YNHH). Mason also won a gold award in the website category for its work with the Hospital for Special Care and received three gold awards for its work with Connex Credit Union: one in the nontraditional communications category for Connex’s Holiday Special, one in the creative tactics category for the “Vice President of Unbanking” campaign and one in the research/evaluation category for Connex Credit Union Research, which went on to win the Best in Show award in the tactics category.
The Mercury Awards recognize outstanding work in public relations, communications and marketing professions throughout Connecticut and are sponsored by the Connecticut Valley, southern Connecticut and Westchester/Fairfield chapters of the Public Relations Society of America.
Mason also was awarded a Silver Telly, the highest honor at the Telly Awards in the commercial category for its work with YNHH’s Smilow Cancer Hospital. The awards recognize outstanding local, regional and cable television commercials and programs, as well as the best video and film productions, Web commercials, videos and films.
Mason’s winning commercial was part of the “Closer to Free” ad campaign developed for Smilow. It was the uplifting and positive tone that distinguished the 60-second spot from other hospital campaigns by displaying people living their lives with the empowering message that this life is “Yours — not cancer’s.”
Also in 2011, Worx Branding & Advertising of Prospect earned 11 American Graphic Design Awards in the national juried competition by Graphic Design USA magazine. With the new awards, Worx maintains the distinction of having won more American Graphic Design Awards since 2005 than any other agency in the country — 64 citations in 12 categories.
The Graphic Design USA competition is the most inclusive — and among the most discerning — in the marketing industry. On average, less than ten percent of the 10,000 entries are recognized each year by a third-party jury of marketing experts. Entrants include the largest agencies in the world, all the way down to individual freelancers.
While accepting the awards, Worx President and Chief Creative Officer Grant Copeland said it had been an incredible run to have won this many awards over multiple years in such a rigorous competition.
Worx won national awards for clients including Barnum Financial, Crystal Rock, ESPN, Ski Sundown, Special Olympics, Team Epic, United Way, Winter Antiques Show and YMCA. The 11 awards set a new high mark for Worx; the shop had won ten awards twice, in 2006 and 2009.