Thursday, June 22, 2017 from 7:00 PM to 8:30 PM EDT

Fairfield Library

1080 Old Post Rd. Fairfield

Crowdfunding & Cause-Related Marketing

 "The New Intersection of Commerce, Cause and Capital"

Cause-Related Marketing (CRM) has exploded in recent years even though it is a relatively young concept. Considering today's competitive environment, it has never been more important for startup and small businesses that separates them from their competition. Basically, CRM is where a non-profit and a for-profit corporation partner together with the purpose of advancing the mission-related work of the nonprofit and the marketing goals of the corporation or advisor. The purpose is to create a win-win situation for both participants. Crowdfunding has changed the way small businesses and start-ups are raising capital. Crowdfunding is a way of raising finance by asking a large number of people each for a small amount of money. It has significantly grown in recognition and uses the internet to talk to thousands, if not millions of potential funders.

Presenter: Bill Schloth, CPA, MBA Bill Schloth has been investing in, managing, buying & selling start-up and emerging businesses for over 25 years. He is an executive director and founding member of Crowdfunding Global Alliance Inc, a non-profit organization dedicated to providing education and advocacy for crowdfunding. Mr. Schloth is a CPA and had an MBA in marketing from New York

nixs hartford

Hartford:  –The anticipated opening of UCONN’s campus in the city has motivated one restaurant owner to undergo an extensive renovation and settle a dispute with Front Street developer HB Nitkin. Front Steet, Hartford’s signature new downtown development and the location of a UCONN satellite campus and Graduate School is seen by some as essential to the developments's success.

According to the Hartford Patch website NIXS’ restaurant in Hartford “recently completed an ambitious $100,000 renovation at its location there.

ted denard savanah bee
Mr. "Bee Healthy", Ted Dennard founder of Savannah Bee Company opening at Bedford Square.

Westport: It’s not Cannabis, but it is more of the sweet life. The Savannah Bee Company has announced it is opening this summer in the town's signature new development.

Proclaiming it is the “leader in all things Honeybee, the store features “premium artisanal honeys and honey-based health and beauty products using all natural ingredients, straight from the hive.”

The Westport ”boutique” will be Savannah Bee’s first store in the Northeast, and will be located at Bedford Square [59 Post Road], marking what the company calls “a milestone expansion for this buzzy brand!”