|Christian Nahas has been appointed President of Edible Brands, and will work from the company's "second" headquarters in Atlanta.|
WALLINGFORD: Edible International is opening a second headquarters in Atlanta and has named Christian Nahas as President of Edible Brands, Nahas will work out of Atlanta.
In this newly-created position, Nahas will oversee all commercial operations of what the company says is “the world's largest franchisor of shops offering creatively designed fresh cut fruit arrangements and all-natural, fresh fruit snacks and treats.”
Founder and CEO Tariq Farid of Edible said that the brand's Connecticut headquarters will continue to serve as its home base, while the Atlanta office will provide Edible “with expanded franchise and retail resources. In addition, Atlanta's more central location and access to major transportation hubs makes it an attractive location to base much of the team needed to support the company's next phase of growth into new markets and product categories.”
Edible says it is “reviewing real estate options in Atlanta with plans to add 50 jobs in the coming year and another 150 positions over time.”
The company says Nahas has nearly two decades of experience leading teams at several companies in the greater Atlanta area. He most recently served as Senior Vice President of Paris-based Capgemini a technology consulting and outsourcing company in their Atlanta office.
"This is a historic moment for the Edible brand," said Nahas. "Having spent most of my career in Atlanta, I see it as the perfect location for Edible to expand the team needed to support its worldwide system of almost 1,300 locations."
Farid, who was recently inducted into the International Franchise Association's Hall of Fame, already has a business presence in Atlanta with his technology company Naranga, a provider of franchise sales and software solutions, which is based in the city. He said, “the expansion in Atlanta and the selection of Nahas as president is just the first step in the next phase of dramatic growth for the brand.”