WALLINGFORD: Edible Arrangements has named a new Chief Marketing Officer, Kaitlin Reiss for the franchisor.
Tariq Farid, Edible Arrangements founder and CEO said, “Reiss had most recently served as the vice president of marketing and E-Commerce and is taking on additional responsibilities with this new position.”
The Wallingford-based company makes fresh-cut fruit arrangements and snacks. It has franchised the concept and has more than 1280 stores in the US and internationally.
Reiss has been with the company for more than 12 years, according, joining the a Marketing Coordinator in 2005 when the brand had only 50 locations
Farid said, “there are not many people that know Edible better than Kaitlin,” adding “she has lived it every day for over a decade and her deep understanding of the brand, as well as her ability to anticipate and respond to emerging industry trends, make her the perfect person for this critical position as we prepare to enter a new phase of growth.”
The company says e-commerce grew to more than 65 percent of the company’s overall business during that time.
Reiss, who holds a dual degree in consumer behavior and communications from the University of Connecticut and an MBA from the University of New Haven, says her goal is to “continue merging the power of Edible Arrangements' physical presence worldwide with its dynamic digital presence.”
"Separating the digital engagement from more 'traditional' engagement leads to a disjointed consumer message," she said. "While we're focused on growing our storefronts through new treats offered in every local Edible store, we also know that consumers use digital tactics to find stores and order the product. So, digital innovation as part of an in-store experience is something we will continue to deliver on."
HARTFORD: The Connecticut Economic Resource Center, Inc. (CERC) honored what it is said were the state’s “ top economic development projects, programs and leaders” at their annual CELEBRATE CT! event on November 30, at The Bushnell in Hartford.
WETHERSFIELD: Dominic Di Cenzo was appointed Executive Director of the Connecticut Concrete Promotion Council (CCPC), a supporting committee of the Connecticut Ready Mixed Concrete Association (CRMCA). According to the organization “Di Cenzo comes to the CCPC with extensive experience in the construction and building materials market. His responsibilities will be promoting the Connecticut Ready Mixed Concrete Association, managing educational programs for both members and those allied to the field, and managing communications to the media and digital outlets.
CRMCA President, Kevin Miller of Tilcon Connecticut remarked that, “The mission of CRMCA is to promote the use of ready mixed concrete and innovative construction products and technologies. The CRMCA provides both social and educational opportunities for members to discuss and learn about the latest trends and technologies in the ready mixed concrete industry. CRMCA also offers a concrete inspection certification program to ensure quality control for concrete products and applications. “
NEW HAVEN: The board of The Towers has appointed Gus Keach as the new President/CEO of The Towers.
Keach has more than 40 years in the senior living industry in Connectciut, recently he was the Vice President, Senior Services at Community Renewal Team in Hartford.
According to the job posting for CEO “The mission of the Towers is to provide senior citizens of varying means with high quality living arrangements and services based upon Jewish values and traditions.”
The owner of a onetime Bridgeport food distribution business owner was sentenced to three years in jail, after being convicted in May of defrauding three restaurant companies of millions of dollars. CTPost article
HARTFORD: The CCIM [Certified Commercial Investment Member] Foundation has created the Wayne D’Amico Memorial Fund to recognize, D’Amico an Ivoryton resident and long time commercial realtor and CCIM member. D'Amico passed away on November 3 after a struggle with Pancreatic Cancer.
“Wayne was a great friend, an industry icon, as well as a great husband and father,” said CCIM Institute president Robin Webb..”
Business New Haven publisher, Mitchell Young said of D’Amico. “Wayne was a passionate and positive person and a great representative of the properties and communities he was working in and for. I never left a conversation with him not being better informed and feeling upbeat about progress in the region.”