connecticareFARMINGTON: Just a month after threatening to pull out of Access CT, Connecticut’s Health Care Exchange. ConnectiCare revealed a new and for a health insurance company in Connecticut a highly unusual sales channel.

ConnectiCare has opened a flagship 6000 square foot standalone retail center in Manchester, the first by a health insurer in the state and is locating three other locations within medical centers.

“The impetus for taking this step came from listening to our customers,” said David Gordon, Senior Vice President, Strategy and Innovation at ConnectiCare, adding  “the key thing that we consistently heard was how they want a choice in how they engage with us. We felt that this was a way of addressing that need.”

Customers can purchase their insurance at the stores.

Access Health CT, the state health insurance exchange, operates retail locations in New Haven and New Britain, to help users that have difficulty navigating the online exchange or who don’t have access.

Three of the locations are within new CliniSanitas Medical Centers, in Bridgeport, Newington and Orange.

The CliniSanitas centers offer “primary care, specialty care, urgent care, laboratory and diagnostic imaging, as well as health education and wellness services.” According to CliniSanitas the centers will offer extended evening and weekend hours, and allow walk-ins and will have bilingual in English and Spanish staffing.

ConnectiCare is the only health insurance plan being accepted by CliniSanitas, which will also serve those paying directly for health care services and those with traditional Medicare coverage, CliniSanitas does not currently take Medicaid coverage, but a represented indicated they expected coverage to be available next year.

CliniSanitas has more than 200 facilities in South America and opened its first US in 2015 in Florida. CliniSanitas says they are “focused on improving access to quality primary care services.”