hersamTRUMBULL: Hearst the publishing giant that owns the CT Post and New Haven Register has just gotten even bigger in Connecticut with the acquisition of seven southern Connecticut weekly newspapers.

The purchase from Hersam Acorn Newspapers, LLC in Fairfield County, includes the print and digital assets of The Ridgefield PressThe Wilton Bulletin, New Canaan Advertisers, The Darien Times, The Shelton Herald, The Trumbull Times and The Milford Mirror.

In addition to the Post and New Haven Register, Hearst Connecticut Media Group includes eight daily newspapers includes, Greenwich TimeStamford Advocate and The Norwalk Hour, Middletown Press, Danbury News Times, The [Torrington] Register Citizen and twenty other weekly newspapers including the Shoreline Times, Darien News, Fairfield Citizen, New Canaan News, The Greater New Milford Spectrum, the Westport News and Connecticut Magazine.

Screen Shot 2018 09 25 at 2.19.03 PMTRUMBULL: The indoor recreation industry in Connecticut continues to build out with a new baseball and softball training facility at 30 Nutmeg Drive.

D-BAT Trumbull is scheduled to open in late fall in a 20,487 square foot space in a former warehouse space. There are 76 locations nationally and the Trumbull franchise is the first D-BAT facility in the state and will be managed by Lou Bunosso.

D-BAT will offer batting cages, lessons, camps and clinics, and a shop to purchase baseball and softball equipment and apparel. The business will also offer membership packages that will reduce the cost of lessons, camps and shop purchases.

“D-BAT has more than 20 years of successfully fulfilling the original vision, which is that the best way to teach the game was by getting into the details of baseball and softball with each and every player and instructing them as individuals,’’ Bunosso said.

Ken gronbachBy Ken Gronbach

KCG Direct LLC, Haddam

I remember asking a room full of chief marketing officers, in the hospitality industry, how many people were in their respective markets? No one knew. I asked them if the number of people in their markets was growing or shrinking? I got blank stares. You have to be kidding. The most important question in marketing is: How big is my market and is it getting bigger or smaller? Everything else is window dressing.

I am sure you have heard the metaphors about shrinking pie and expanding pie markets. Shrinking pie markets are death. Yes, you can work real hard at being predatory with market share, taking a bigger piece of the shrinking pie. But this almost never works and it is very difficult. Expanding pie markets on the other hand are very forgiving.

Ken gronbachBy Ken Gronbach

KCG Direct LLC, Haddam

I remember asking a room full of chief marketing officers, in the hospitality industry, how many people were in their respective markets? No one knew. I asked them if the number of people in their markets was growing or shrinking? I got blank stares. You have to be kidding. The most important question in marketing is: How big is my market and is it getting bigger or smaller? Everything else is window dressing.

I am sure you have heard the metaphors about shrinking pie and expanding pie markets. Shrinking pie markets are death. Yes, you can work real hard at being predatory with market share, taking a bigger piece of the shrinking pie. But this almost never works and it is very difficult. Expanding pie markets on the other hand are very forgiving.

Screen Shot 2018 08 28 at 9.44.07 PM

HARTFORD: As a new campaign for governor and competing visons for Connecticut take hold, the Connecticut Business and Industry Association [CBIA] is making its voice known. The association has launched a statewide advertising campaign, focused on “raising public awareness around the issues that most impact the state’s economic future and job growth.”

According to the association “high taxes and a sluggish economy are the top concerns for Connecticut residents, and must be priorities for lawmakers and candidates for elected office.”

Dubbed “The Fix Connecticut” campaign will run into the 2019 General Assembly session and beyond. It features digital, broadcast, and print advertising.

location astoriaNEW YORK: Can New York style pizza get a slice of the New Haven and Connecticut market?

The Artichoke Basille’s Pizza, franchise which says it is “the nation’s largest and fastest growing New York pizza concept,” has signed a multi-unit franchise deal to bring its “larger than life” slices and whole pies to the greater Hartford and New Haven, Connecticut areas.

Franchisee Matthew Rusconi is looking to open the first location by year’s end and is actively scouting real estate opportunities in Hartford County, New Haven, Middletown, and Cromwell.

waybackCHESHIRE: Wayback Burgers has appointed Vya a Cincinnati, Ohio based, marketing provider to provide print production and localized marketing services for its “growing franchise organization “America’s Favorite Hometown Burger Joint.”

Wayback Burgers has opened 20 to 30 new locations annually and currently operates in 28 states with 137 locations in the U.S. and five international locations in Argentina, Brunei, Malaysia, Morocco, and Saudi Arabia.

Combining marketing resource management software and print production services, Vya will help Wayback Burgers print, fulfill, and track localized marketing materials and promotional inventory, for franchisees to execute marketing campaigns at the local level.

foxFAIRFIELD: TVEyes, Inc. has lost in the United States Court of Appeals for the Second Circuit to Fox News Network, LLC, a decision preventing the company from allowing its users to watch video clips excerpted from programming on Fox News. The company had claimed that the clips were not protected by the copyright and available under the fair use doctrine.

TVEyes records television broadcasts and creates a-searchable transcript database. Users pay for TVEyes’s and can view video clips up to ten minutes in length which contain their search terms. TVEyes’s also allows users to download the videos, and even email the clips.

The District Court for the Southern District of New York held that the search and view service was fair use but enabling clients to download and email videos was a violation.

Pirie Laura PirieBy Laura Pirie, Pirie Associates Architects

Storytelling is one of the most powerful tools we use at Pirie Associates to create environments for our clients. This is true for projects that range from retail fit-outs to university buildings to city and community planning projects. In fact, the greater the number of stakeholders, the more critical storytelling is.

Most people think of architects as designers of form, and that’s true, we are. In fact on a typical project, 75% of our time is spent on developing the form. However, there is an essential 25% that can make an ordinary project extraordinary.

Imagine that before any form is crafted, the most important 25% of the effort is expended eliciting and defining intentions: our client’s intentions. Why do this? Because environments are woefully underutilized if they only look beautiful and function appropriately.

dogoodNORWALK: Another Internet marketing conflict has hit the courts as Austin, TX based Adscend Media is suing competitor Chicago and Norwalk based DoGood Media for $3.5 million claiming the company used fraudulent advertising to overplay “one time mistake” to undermine the company.

Adscend Media sued in U.S. District Court in Hartford, Adscend Media claiming it lost s it has “lost millions in ad revenue”and that some of its websites were blacklisted.

bluebuffWILTON: A Connecticut startup and success story Blue Buffalo Pet Foods [NASDAQ:BUFF] is reportedly being sold to General Mills [NYSE: GIS]to buy pet food maker Blue Buffalo for $8 billion in a cash transaction

Headquartered in Wilton the company founded in 2002 has 1,700 employees primarily in manufacturing in plants in Indiana and Missouri.

The company reported said 4th quarter profit of $53.6 million, 27 cents per share, earnings, adjusted for pretax gains and non-recurring gains, came to 24 cents per share and revenue of $337 million in the period, which also topped Street forecasts.

For the year, the company reported profit of $193.5 million, or 97 cents per share. Revenue was reported as $1.27 billion.

EDIBLEWALLINGFORD: Edible Arrangements is hoping driving to deliver a bitter taste to Google as it files a federal lawsuit against the company in Connecticut, objecting to Google using its Edible Arrangements trademark to aid competitors in search results.

The company is suing the search giant for $209 million in damages, asking $200 for trademark infringement and $9 million for its estimate of sales made by Google to the competitors.

A search for Edible Arrangements returned results for 1-800-flowers, berries.com, fruit bouquets.com advertising, all selling fruit basket deliveries similar to Edible Arrangements products.

The EA complaint claims,"the net result of this display is that consumers are deceived into thinking competitive products come from or are associated with Edible Arrangements, Edible Arrangements' valuable trademark is placed in jeopardy, and Google profits handsomely."

Google policy will sometimes restrict the use of trademarks when the parties are in a legal dispute over the trademark, but it does not restrict trademark used as keywords to aid an advertiser in obtaining a search related to a user is specifically looking for a business.

Simply put by EA – Searching Fruit Baskets for Delivery, okay for wide open advertising results search Edible arrangements not okay to show competitor.

“We don’t investigate or restrict trademarks as keywords,” says Google’s ad policy.

The issue of trademark infringement by Google in its advertising has not been completely settled in court. The sales of a single keyword search being worth potentially $9 million demonstrates loss by Google could have a fundamental effect on is sales.

A 2012 Federal case Rosetta Stone Ltd. v. Google, Inc., the Fourth District appellate court sided against a decision by a lower court issuing a summery judgment supporting Google’s use. The case Appellate court overturned the lower court sending it back for trial but the case was settled between the parties before a final ruling. The lower court was instructed to look for confusion by consumers and Google’s intent to use the keywords in a deception among other issues.

The settlement left many to believe that Google would be the eventual winner.

EA has not commented outside of its claim but presumably the company was aware of the full nature of the existing rulings and what to expect in court.

If the court however follows the same procedure it could lead to a flood of lawsuits against Google by companies seeking a trial for trademark infringement and damages. A settlement with Edible Arrangements could itself lead to new suits against Google.

Screen Shot 2018 02 16 at 3.27.29 PMEAST HARTFORD: The Connecticut Small Business Development Center [CTSBDC] has launched its revamped website, it what is says is “a fresh, uncluttered design with enhanced content focused on demonstrating CTSBDC’s mission to help Connecticut’s small business owners and entrepreneurs start and grow their businesses.”

Website visitors now have 3 options to sign up for business advising based on their business needs: (1) new to business, (2) existing businesses, or (3) individuals who just need help registering their business with the State of Connecticut.

The site also includes 20 free, online courses in the topics in accounting/finance, HR, legal, management, marketing, and start-up. Two of the courses are available in Spanish.

Mark OBrienSOUTH WINDSOR: O’Brien Communications Group [OCG], a B2B brand-management and marketing-communication firm, signed Finys of Troy, MI, a provider of software and services to the property/casualty insurance industry, to a full-service engagement.

OCG will provide to Finys strategic consultation and planning for all of its brand-positioning and marketing efforts; all requisite creative and program-development activities; and all tactical program implementation and execution activities.

concrete truckWETHERSFIELD: Connecticut Ready Mixed Concrete Association’s [CRMCA] Build with Strength Committee, announced that the CRMCA will be marketing a comprehensive “Build With Strength” campaign to the Connecticut construction market. The campaign will be targeted to the Connecticut architecture, design and engineering communities to promote the versatile uses of concrete in construction.

goatyoga1HARTFORD: An announcement of winter promotion by the Hartford Yard Goats minor league baseball team is bringing the team national attention. Taking advantage of its name, the team promises to take a special of the “goat yoga” event. The controversial but fun Yoga mania will take place at the teams Dunkin’ Donuts Park on January 20 and then again on February 20. Don’t worry about the weather the yoga will take place in the indoors batting cage area.

The event will cost adults $40 to participate, the goats will come from Aussakita Acres Farm in Manchester. Contact the team before going, the January session is already sold out.

1029thewhaleHARTFORD Red Wolf Broadcasting of Ledyard has purchased five Connecticut radio stations from Connoisseur Media of Westport.

The stations include WDRC-AM, WDRCFM, Hartford, WSNG, Torrington, WMMW, Meriden, and MOD 102 [W272DO] New Haven. Under a Local Marketing Agreement, Red Wolf will take over operations of the stations immediately prior to FCC approval and closing of the sale.

Red Wolf is owned by Connecticut broadcaster John Fuller, who also owns WBMW 106.5 FM [Ledyard, CT], WWRX 107.7 FM [Pawcatuck, CT], WJJF 94.9 [Montauk, NY], WMRQ 104.1 [Waterbury, CT] and WSKP 1180 [Hope Valley, RI], WSPR [Springfield], WMRQ [ Hartford], WKKB [ Middletown RI], WNTY {Southington].

enslein
Enslein: "Out of box thinking."

Stamford: Sublime Communications has been named the marketing and advertising Agency of Record for Eureka®, the Floorcare brand,w hcih says it is “the world’s leading home cleaning appliance manufacturer”

Nicole Enslein, the CEO and Founder of Sublime, said, “we have big plans for Eureka and we've already started to implement multiple elements of an integrated marketing program that will bring well-deserved attention and awareness to this classic brand." Enslein added. "I knew our concepts would have the immediate impact needed. We started by launching a new microsite for the FloorRover."

subwaysandwichesMILFORD: Eight months after appointing Karlin Linhardt as Subway's North American senior marketing vice president, , the company has made an about face.

Linhardt a former McDonalds [NYSE: MCD]marketing executive came to the company in April from the consulting firm Acenture [NYSE: ACN] to help lead a sales turnaround. Karlin reportedly tendered his resignation amid what some describe as an “uprising” among franchises of his marketing plans, emphasizing discounting.

poperingMILFORD: In the face of upheaval in the marketing department at Subway which has led to the resignation of its Vice President of North American Marketing Karlin Linard [see marketing man exitsmarketing man exits] marketing exec exits] Subway restaurants announced the hiring of Len Van Popering as vice president of global brand management and innovation.

Van Popering will work on the company’s changes with food innovation, brand positioning, visual identity and channel development.

Van Popering comes to subway from a similar position at Arby's Restaurant Group, and as chief marketing officer at Logan's Roadhouse.

Puzycki Allison CESMIDDLETON: Allison Puzycki has joined Consulting Engineering Services (CES). Puzycki is a graduate of Johnson & Wales University and has a bachelor’s degree in Marketing Communications and more than ten years of marketing experience. Most recently, she served as director of marketing for Svigals + Partners, an architecture and art firm in New Haven. 

Puzycki enters the role of director of marketing ready to advance the consulting engineering services brand, cultivate the firm’s next phase of growth and expand their existing network of relationships.

“We are thrilled to have Allison join our team at a pivotal time for the firm,” said Michael Walsh, CES president.

The brands TB2WILTON: Federici Brands is relocating its headquarters into 10,451to 15 River Road.

Federici Brand is the creators of the “Time Bomb” age defying skin care products and “Color Wow” winner of Allure’s best of Beauty and Women’s Wear Daily Product of the Year.

Chris O’Hara, senior vice president of Coldwell Banker Commercial NRT Inc., represented Tenet Partners on the long-term sublease to FB

Tenant Partners is consolidating several locations and relocating to a new corporate headquarters in Norwalk to better service its clients.

Tenet Partners is a brand and marketing consultant group that “grows businesses and revenues with newer principles focusing on the center of business strategy. “

The property is owned and managed by Kimco Realty.

Travelers Volunteer 630x230HARTFORD: The 2017 Travelers Championship received the“Tournament of the Year” award from the PGA Tour The tournament also won awards for “Most Fan-Friendly Event,” “Best Sales” and the inaugural “Players Choice.”

“On behalf of the PGA TOUR, I am pleased to congratulate the Travelers Championship for being named the best among its peers on TOUR,” said Andy Pazder, the PGA TOUR’s Executive Vice President and Chief Tournaments and Competitions Officer. “The tournament team worked tirelessly with its title sponsor on new and innovative ways of improving the tournament experience, and this award is a testament to that.”

moheganUNCASVILLE: Slot revenue may be down but the Mohegan Sun Arena recorded what the Casino says is “another successful year of A-list national tours and national awards in 2017.”

Two major awards were “Prime Site” and “Casino of the Year,” bringing the total to 15 national awards for the Arena over nine years. Named in Connecticut Magazine as “Best of Connecticut 2017” for large entertainment venue, Mohegan Sun Arena continues to be one of the busiest venues in the world, and surpassed 11 m

Telemundo logo 2012.svgNEW YORK: NBC Universal’s Telemundo Station Group has agreed to purchase 13 television stations from ZGS Communications, Inc., which owns and operates the Telemundo affiliates.

ZGS Communications, of Arlington, VA is a Hispanic owned company and was first founded in 1983 and headquartered in Arlington, VA. ZGS which owns stations in the Hartford new haven and Springfield mass markets locally also has stations in Washington, D.C., Richmond, Providence, Fort Myers, Tampa, Orlando, Melbourne, Kissimmee, Florida Raleigh, NC, El Paso and Las Cruces, TX.

reissWALLINGFORD: Edible Arrangements has named a new Chief Marketing Officer, Kaitlin Reiss for the franchisor.

Tariq Farid, Edible Arrangements founder and CEO said, “Reiss had most recently served as the vice president of marketing and E-Commerce and is taking on additional responsibilities with this new position.”

The Wallingford-based company makes fresh-cut fruit arrangements and snacks. It has franchised the concept and has  more than 1280 stores in the US and internationally.

RyanHanrahanNov2017HARTFORD: Guilford’s, Ryan Hanrahan has been appointed NBC Connecticut / WVIT First Alert Weather team’s new Chief Meteorologist. Ryan will deliver “real-time” weather forecasts for the station’s weekday evening newscasts from 4 p.m. to 6:30 p.m. and at 11 p.m.

Susan Tully, President and General Manager of NBC Connecticut, in announcing the promotion said. “Ryan delivers accurate, no-nonsense forecasts. I am confident he will thrive in this new role,” said. “His expertise and Connecticut roots blend to provide an unmatched knowledge that our viewers can trust.”

“Becoming a Chief Meteorologist in Connecticut has been a dream of mine since I was a kid growing up on the shoreline,” added Hanrahan. “I’m thrilled for this opportunity and excited to continue to share my love of weather and science with our viewers and in my home state.”

According to the station Hanrahan’s interest in weather was “sparked by the 1989 tornado in Hamden, as well as hurricanes Gloria and Bob. “

Ryan has a degree in Meteorology from Pennsylvania State University, at the NBC affiliate in Albany, New York, WNYT. Hanrahan first joined NBC Connecticut in 2005, after studying atmospheric science in graduate school at SUNY Albany. In 2016, he was awarded a New England Regional Emmy in the “Weather Anchor” category in recognition of his weather forecasts and coverage.

uconnFARMINGTON:- Farmington Bank and UConn Athletics have signed an exlcusive marketing agreement. Farmington Bank, has assets of $3.0 billion, and is a wholly-owned subsidiary of First Connecticut Bancorp, Inc. [NASDAQ:FBNK].

Farmington Bank ATMs will be available at Pratt & Whitney Stadium at Rentschler Field in East Hartford, home of UConn Huskies Football. Consumers can get in the game with a “personalized UConn Huskies Football debit card” available at the bank’s branches. Previously Webster Bank had the UConn Football marketing agreement and debit card.

The announcement comes as UConn prepares to kick off their football season this week against Holy Cross, with returning Coach Randy Edsall.

FoxwoodsHighFlyerMASHANTUCKET: It’s the 25th anniversary year of the Foxwoods Resort Casino, and as the casino reveals two new “thrill rides” a new vision for positioning the resort as it faces new casino competition in the Catskills and Massachusetts, is taking shape.

Foxwoods announcement says. “the next step in the resort’s long-term plan to develop a comprehensive portfolio of ecotourism options is the opening of the Thrill Towers.” The new, “extreme thrills” includes two new rides, the Sky Drop and Sky Launch, and as the resorts “evolution as a full-service resort casino destination.”

subway logoBy Mitchell Young

SANTA ANA, CA: The Values Institute [TVI] released the results of the 2017 National Most Trustworthy Brands Survey, showing Milford based Subway at the top of the quick serve restaurant [QSR] category. TVI says its “a first-ever national survey and peer review effort measuring the trustworthiness of the nation’s largest brands in seven key industries.”  Wendy’s landed in second place, followed by Starbucks, Burger King, Taco Bell and McDonald’s.

In addition to the QSR, the survey, measured how well 40 of the largest U.S. brands “connect with their customers,” and found that hotels and electronics are the country’s most trusted brand categories, while auto insurers and mobile communications rank lowest on the public trust spectrum.

subwayBy Mitchell Young

Milford: Change and new energy has been coming to privately owned Subway since the appointment of Susan Greco as its new CEO in 2015. The company established a digital marketing department in 2016 at its headquarters and is expecting to eventually staff it with as many as 150 employees.

Greco however has maintained a relatively low profile since taking over from her brother and company founder Fred Deluca, who died in 2015, after a two-year battle with leukemia.

Suzanne Greco 1
Subway CEO Greco, quietly transforming the restaurant giant

Greco’s first real job with the company was in 1973 as a sandwich artist, but she eventually was responsible for research and development for 24 years, than the operations and marketing departments as well.

The company’s marketing efforts have helped transform it into one of the country’s best known brands, by selling freshness, sustainability, health and low calorie fast food.

The approach has worked, until recently Subway was the second most popular fast food outlet in the US  behind McDonalds, Starbucks however, reportedly grabbed that spot in 2016. Company sales are more than $1 billion dollars, but according to Bloomberg News, have declined in the past two years

Greco apparently wants to get the mojo back and she is hoping that a fresh look and modern design will do the trick.

The revamped stores and there are a lot of them to transform, more than 44,000 world-wide, 25,000 in the US will be brightly colored, will ditch the nostalgia of the subway car murals,  provide Kiosks for ordering and  feature free WiFi.

The company unveiled 12 prototype stores on July 16 and a new logo, fresh veggie display and some new menu items, including “house made” pickles.

Franchise owners that have suffered along with the softer sales and increased competition will be responsible for the cost of the renovations, but he company has said it has plans to help franchise owners pay for the revamp.

This is the official US Patent and Trademark Database and Resouce website. Lots of information, once you find your link easy to search and access Trademarks and Patents. good menus, eary tonavigate from home page

https://www.uspto.gov/

Free and simple trademark search. You can search trademarks in numerous countries. Quick search with very detailed and easiy accessed results.

https://trademark-search.marcaria.com/en

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