MILFORD: In the face of upheaval in the marketing department at Subway which has led to the resignation of its Vice President of North American Marketing Karlin Linard [see marketing man exitsmarketing man exits] marketing exec exits] Subway restaurants announced the hiring of Len Van Popering as vice president of global brand management and innovation.
Van Popering will work on the company’s changes with food innovation, brand positioning, visual identity and channel development.
Van Popering comes to subway from a similar position at Arby's Restaurant Group, and as chief marketing officer at Logan's Roadhouse.
"We are evolving our Global Marketing Team to reflect the contemporary vision we have for the company," said Joe Tripodi, chief marketing officer with Subway. "Len's diverse background, collaborative approach and shared enthusiasm for Subway will help us expand the innovation and creativity so critical to our brand."
"Few brands have the opportunity to impact dining habits worldwide as much as Subway does," Van Popering said. "I'm excited for the challenge to contribute to the transformation of this iconic brand."