“Finys is the kind of company we love to work with,” said Mark O’Brien, founder and Principal of OCG. “The people are sincerely committed to what they do and to serving their customers. The product is a largely undiscovered diamond in the rough. And the genesis of the company and the product constitute a great story. All we have to do is tell it.”
OCG will revise and enhance the content of the Finys website. It will create a new system of collateral materials. It will create more authoritative content for the Finys blog and share that content more broadly in social media and other channels. And it will work with Finys to more closely align its marketing and sales activities.
“Timing is everything,” said Scott Hinz, Director of Sales at Finys. “Now that we’ve implemented the Suite in a number of prestigious insurers, we want to be getting the word out more consistently and prominently. So, this was the perfect time to enlist OCG’s help in doing that.”